Account Director

London (Greater)
26 May 2019
26 Jun 2019
B2B, B2C
Business Type
Senior Manager
Contract Type

Account Director Job Description

The following outlines the roles, responsibilities and expectations of an Account Director at Ogilvy.

What is our ambition for our Account Directors

Account Directors who can go on to become first rate Business Directors and ultimately run their own pieces of business as Managing Partners. We are looking for people who can build the right platform to get to great creative work, with robust strategic skills as well as commercial minds and entrepreneurial spirits. These attributes should be actively demonstrated at both a macro and micro level everyday, we want people who demonstrate that they can find better and more innovative ways of solving problems.  We are looking for high energy, good communicators and strong connectors of people.

Personality and attributes required

  • The linchpin – As the Account Director you should establish yourself as the central hub on your account – the trusted go-to person (by both Client and Ogilvy internal departments/other agencies) who can always be relied upon 100%
  • Team leader and Client partner – You should lead by example, inspiring and motivating those around you to deliver better and more effective work. Build strong relationships founded on honesty, trust and shared goals
  • Drive – Many of our clients are big global brands and we often work with ‘long tail‘ processes. We expect Account Directors to continue to drive the process and sustain team energy and motivation throughout always keeping the end goal in sight
  • Inquisitive and probing – As mentioned before we expect all Account Directors to constantly look for ways to improve on the status quo from both a creative and effectiveness point of view
  • Character - All members of the department should actively participate in the department, involving themselves in initiatives, social occasions and supporting their colleagues. Our Account Directors’ charm and spark and their ability to stand out in a crowd through their strength of character, be it quiet or loud, is key

Essential Knowledge & Experience

  • All Account Directors should be seeking opportunities to expand the remit on their business beyond ‘traditional’ media channels and engage with clients at a fully integrated idea-led level

Key Roles & Responsibilities

  • The day to day view – Account Directors need to lead the smooth day to day running on the account and the effective management of all Client projects. You should always know what is going on across your business – to have an overview of and maintain attention to detail on all projects. You should also focus on the short to medium term view of the account (from the now to 6 months time) in order to anticipate the issues, roadblocks and indeed opportunities that lie ahead in a timely fashion
  • Team leadership – Inspire high standards throughout – both internally and in all aspects of client service. Nurture and develop junior talent including performance appraisals and the setting of and regular reviews of objectives. Take responsibility for and work to develop all inter-departmental relationships. Demonstrate the ability to manage individuals (both senior and junior) and their workloads to get the best from them
  • Client partnership – At Account Director level you are looking to develop Client relationships based on partnership rather than the more functional service at AM level. This means you need to have a robust understanding of the Client’s business, its issues and their motivations. You should understand their views and be able to offer a respected opinion. You want to build strong relationships with your Clients and become a trusted point of contact for them in order to create the best opportunity for great work. Their interaction with the Agency should be the high point of their day, and can leave them feeling stretched, even challenged at times, but always constructively so, based on building to a shared goal not individual disparate agendas
  • Strategic direction – At Account Director level we expect you to demonstrate a sound strategic understanding and insight into your Client’s business, its competitors, the broader category and its consumers. You will be able to interrogate opportunities and present solid strategic thinking with clarity. You will share responsibility with your planner to produce inspirational creative briefings. Along with the planner you are champion of our clients consumers
  • Creativity -  Develop strong relationships with creative teams and become a trusted partner. Show strong creative judgement and give clear and honest feedback to teams to be able to helpfully influence their thinking. Be a champion for great creative work and actively seek opportunities to convert this and expand our output. Central to this is understanding and appreciating the wider creative; who are the hottest directors, designers, photographers, etc
  • Modern integrated approach to communications – Whilst there may be a time lag vs what we are currently producing for our clients the ambition should be clear. We want to produce sophisticated multi-channel communications campaigns that best deliver against our Client’s business challenge. The question should be ‘what’s the business challenge?’, not ‘what’s the time length?’
  • Production leadership across complex multichannel campaigns – overall responsibility to deliver campaigns on brief, on time and on budget. Use your account team to ensure you have an overview of production status at all times
  • Financial and commercial management – The Account Director should show a clear understanding of the financial status on the account at all times. This should cover both fee  (scope, margin and revenue) and production aspects even if the AD does not define the fees.  The Account Director should be clear on scope and identify incremental opportunities, however modest. The Account Director should also contribute to good financial management of the business, improving profitability and maximising revenue, wherever possible
  • Problem solving – Having the overview on all your projects and looking ahead should mean you are able to anticipate issues/roadblocks ahead (and opportunities!). The Account Director should be confident to develop and put in place contingency plans, escalating as appropriate, in a timely fashion

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