Senior Brand Marketing Manager
About The Royal British Legion
The Legion is at the heart of a national network that supports our Armed Forces community through thick and thin – ensuring their unique contribution is never forgotten. We’ve been here since 1921 and we’ll be here as long as they need us.
Our Values and Behaviours
Does the following describe you?
- A desire to provide a great customer service and support
- Enjoy and thrive in working in teams and with others
- Passionate about supporting the Armed Forces community and honouring their contribution
- Come to work each day to be the best you can and to learn and develop
- An encourager, eager to share your knowledge and experience to help others
If so then we would like you hear from you ….
In this role you will be responsible for building the Legion brand across earned, owned and paid channels, working with a large and diverse organisation to help achieve a consistent and compelling brand strategy. You will also be responsible for managing and developing the Legion brand visual and verbal identity and working with diverse groups of people to ensure they are equipped to use it.
You will manage annual brand campaigns facilitating collaboration between external agencies and internal teams to ensure stand out, effective brand content creation, with metrics in place to ensure reporting of marketing effectiveness against our business objectives.
A key part of this role will be the development and management of our brand identity, with a focus on collaborative working with Fundraising, Membership and Operations to ensure they are empowered to use our brand correctly and with confidence.
You must have significant experience of building brands in large, fragmented businesses. Brand identity development and management, with an excellent eye for design and attention to detail is also a must. You must have strong creative nuance and knowledge of multi-marketing disciplines particularly media, paid-digital, social and PR.
This person needs to have excellent interpersonal skills, the ability to work with all levels of people with diverse skillsets and the ability to manage several ongoing projects at the same time.
How to Apply
Please apply by clicking the ‘Apply’ button.
Closing date for this role is 9th June 2019.