Senior Marketing Consultant

North West England
£250 - £350 per day
27 May 2019
26 Jun 2019
Luke Sandilands
Business Type
Brand / In-house
Contract Type
Freelance / Contract
Senior Marketing Consultant

As a Senior Marketing Consultant, you will be a versatile expert in all things marketing - feeling at home in the detail as well as the commercial big picture. You will be serving multiple target markets with a variety of products. You should be agile in delivering effective activity that contributes significantly to business. Working closely with the COO, you will be part of a team who are focused on improving business performance by developing and implementing strategies to grow the business.

Experience required:

* Propose and implement changes that improve alignment with the overall business strategy
* Ability to work at board level with internal stakeholders at all levels.
* Clearly define the key role the function plays within the business and the how it works with R&D and Sales in particular to achieve increased sales and profit
* Review existing digital marketing activities and initiatives and propose an appropriate integrated strategy that improves reach and engagement with defined target audiences
*Able to demonstrate a detailed understanding of available tactical marketing channels, both digital and offline, as well as a strong understanding of PR and design processes.
*A creative mind-set with the ability to produce engaging promotional communications
*A confident communicator with a flair for analysis, able to effectively influence the strategic direction of the business and report on marketing performance
*A strong understanding of data management and the ability to develop systems to effectively generate leads on a regular basis
*Experience in budget management, as well as agency source and selection
*Extensive experience in B2B marketing
*Hands on experience delivering events and other marketing activities
*Experience in developing CRM systems and in using digital analytics tools (e.g. Google Analytics)

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