Marketing Executive

Location
North West England
Salary
Negotiable
Posted
28 May 2019
Closes
27 Jun 2019
Ref
11947
Contact
Luke Sandilands
Discipline
Marketing
Specialism
Direct Marketing
Sector
B2B
Business Type
Brand / In-house
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time
You will be responsible for managing all marketing communication activity:

* Plan, implement and evaluate digital and offline marketing activity to raise awareness and drive sales leads
** Liaise with the media and write PR content to also be used in campaigns
** Promoting and improving the company's digital presence through social media, website development, PPC campaigns and online activity.
** Coordinating, assembling and authoring content and copy required for all internal and external promotional communications, digital or otherwise, e.g. newsletters, blogs, press releases etc.
** Coordinate, manage and execute all committed exhibitions, ensuring the relevant resources attend and make all necessary logistical arrangements.
** Manage the company's SEO strategy with agency support
** Gather, analyse and report meaningful campaign performance metrics
* Perform ad hoc market research as required in support of marketing initiative.

ESSENTIAL
** Educated to degree level in a marketing or business-related subject
** Minimum 2 years in a similar marketing role
** Well organised and self-motivated
** Excellent command of written English with copy accuracy
** Ability to work effectively under pressure and to tight deadlines
** Understanding of SEO
** Experience creating and managing marketing activity across multiple channels, e.g. social media, email, press advertising, post, PPC etc.
** Excellent IT skills with the ability to properly run and manage digital marketing activity
** Experience dealing with suppliers and managing budgets
** Hands on experience delivering events and other marketing activities

DESIRABLE
** CIM qualified
** Experience in a B2B technology organisation
** Experience using Salesforce and HubSpot
** Experience in using Google AdWords and other PPC tools

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