Digital Marketing Manager
Digital Marketing Manager - Competitive salary + excellent benefits - Milton Keynes
The opportunity has arisen for a Digital Marketing Manager with a focus on B2B to join this well-established business services organisation in Milton Keynes where they consider their people to be a big deal! Making sure everyone has a safe and fun working environment and the right opportunities to develop, is top of their priority list!
As Digital Marketing Manager you will be responsible for the creation and delivery of the digital marketing communications plan with a major focus on B2B revenue growth. The successful candidate will ensure ongoing brand alignment and that all activity is overlaid with commercial accountability, clear KPI management and is aligned to budgets.
Key responsibilities will include:
- Create and execute a digital marketing plan to deliver against targets for both new business and portfolio growth
- Focus on increasing online visibility, web traffic, UQL's and MQL's quality and quantity as well as reducing cost per lead
- Grow presence, following and engagement across all relevant social channels
- Management of digital eco-system
- PR engagement and interest generation
- Ensure brand alignment through available channels
- Agency management
- Define, analyse and report on key KPI's such as B2B campaign effectiveness, SEM performance and social engagement, digital marketing funnel KPI's
- Leadership of the team ensuring team engagement, clear lines of responsibility and accountability are in place
This is a fast paced and demanding role but it's not all work! Break out spaces, a stocked kitchen, sofas, TV and social activities are all part and parcel.
Please apply directly or contact Jessie at blueskies to discuss.