Digital Insight and Web Analytics Analyst - financial services, Halifax
Our client is a global financial services business based in Halifax. As part of their ongoing expansion of the digital team they are seeking a Digital Insight and Web Analytics Analyst. This role sits in the digital marketing team and will take a data driven approach to digital tracking and measurement. It will involve tracking, testing and reporting and you will be instrumental in interpreting data to provide the insight to plan future digital strategy and optimisation. Working with internal and external partner digital teams, you will provide regular reports and summaries to highlight recommendations which are results driven. We'd love to speak to individuals who have a strong background in web analytics with knowledge and use of testing and analytics tools. You will have a proven track record in managing and implementing web analytics, tracking and measurement across a range of websites and systems including extensive experience in tag management. You may come from an in-house digital marketing background or a digital agency and we're looking for a minimum of 2-3 years experience. The business is perfectly located with an easy commute from Leeds, Manchester, Huddersfield, Rochdale and beyond. It's a lovely and sociable work environment with a great work life balance and flexible working patterns. To find out more, please contact Fiona Christian ASAP.