Stopgap

Senior Digital Marketing Executive

Recruiter
Stopgap
Location
London
Salary
£30000 - £35000 per annum
Posted
04 Jun 2019
Closes
17 Jun 2019
Ref
LSS-093162
Contact
Lee Shortt
Discipline
Marketing
Business Type
Brand / In-house
Seniority
Senior Executive
Contract Type
Permanent
Hours
Full-Time

This Outdoor Adventure company seek a Senior Digital Marketing exec to join the Marketing.

Senior Digital Marketing Executive - Up to £35,000 - London

THE COMPANY
An multisite Outdoor Adventure Leisure Company with locations across the UK based in London

THE ROLE
The primary purpose of the job is to conceive, produce, maintain, and refresh written and audio-visual content for this outdoor adventure website. All content must maintain brand tone, be optimised for SEO, and reflect their underlying vision to encourage everyone to live life more adventurously

Main duties / responsibilities:
-Deliver a content strategy for the website's performance in particular organic traffic, conversion rates, engagement, commissioning priorities for new content and seasonal content plans.
-Own the website on a day-to-day basis, taking ownership of any editorial or marketing opportunities and issues, and a strong voice in terms of future development of the website
- Implement best practice user journeys integrating the website with third-party platforms such as Mailchimp and the booking engine and ensuring the data collection is GDPR compliant.
-Ensure all content is optimised for SEO, working closely with the Digital Marketing Manager on all agreed search terms in combination with other SEO and PPC workstreams
-Continually review the content on the site to ensure it feels fresh, vibrant, and relevant to the full range of customers
-Analyse customers' experience across the site (e.g. traffic, bounce rate, conversion rate, engagement, etc) to identify and evaluate trends to optimise user journeys and experience
-Ensure all marketing campaigns are fully delivered via the website as the primary marketing channel; and integrated with all other marketing channels to deliver customer continuity

YOU
Must haves:
-Highly competent user of CMS systems (Kentico experience highly beneficial)
-Capable of efficiently and effectively analysing performance data via Google Analytics and CMS Analytics
-A good understanding and application of best practice SEO in relation to website content
-Excellent copywriting skills with strong spelling, grammar and tone of voice
-Good understanding of UX and creating compelling customer journeys and GDPR

You will have gained relevant experience either client or agency side with experience of the Leisure sector being preferred.

If so please apply today!

Senior Digital Marketing Executive - Up to £35,000 - London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way

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