Head of Digital Marketing and Marketing Automation
Are you a proven B2B digital marketing guru with strong technical skills and digital transformation experience? Read on...
Head of Digital Marketing and Marketing Automation - Up to £90,000 - Surrey
My client is a leading employee benefits provider based in the foothills of the North Downs in Surrey. They are looking for a Head of Digital Marketing to lead a growing team and take ownership of the direction of digital marketing in the UK. The strategy is live and continually evolving because the business is expanding all the time.
The Head of Digital Marketing will be responsible for the development and implementation of digital marketing strategies that will deliver sustainable profitable growth to the business and enhance engagement with its intermediaries.
Areas of responsibility include:
- Developing and executing the vision for digital marketing and marketing automation
- Leading the digital marketing and CRM teams
- Collaborating with other functions, e.g. IT, digital delivery, sales, proposition teams, etc.
- Developing a cohesive CRM development plan (in conjunction with others)
- Optimising digital platforms and making recommendations for improvements
- Campaign management and optimising existing campaigns
- Managing the business' UK websites and content
- Creating reporting and testing frameworks, and implementing lead scoring
- Improving relationships with brokers and clients through digital platforms.
If you are a visionary digital marketing professional with strong technical skills and vision, a good grasp of the potential of marketing automation and you understand the intermediated world, apply now.
You will need energy and ideas, you won't be afraid of a blank sheet of paper and you will inspire others to get them to think differently. You will be a willing listener, happy to collaborate, future thinking and open to different ways of thinking. You'll be able to bring on a team, motivate them and make them feel valued. Most of all, you will be able to help drive the pace.
Apply online now if you have the required digital marketing experience.
Head of Digital Marketing and Marketing Automation - Up to £90,000 - SurreyIf this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.
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