Web Optimisation and Analytics Specialist
An iconic animal welfare charity are looking for someone who can ensure digital optimisation and carry out analysis.
Web Optimisation and Analytics Specialist - Up to £33,000 - London
An established and iconic charity that are determined to create lasting changes for animals in our society.
You will be responsible for:
Evaluating digital optimisation ideas through AB and multivariate testing to ensure there is a strong analytics focus in all digital activity
Analysing, and reporting on, the performance of digital products and campaigns; mapping user journeys and identifying necessary actions
Reporting and presenting the impact of new digital product developments, and implementing actions gained from insight
Reviewing and improving the Google Analytics and tracking set up
You will have:
Significant experience in a digital optimisation or analytics role
Experience in using AB testing and Google Analytics to achieve KPIs for a website
Technical understanding of setting up tracking and analytics tools
Experience using Maxymiser, Umbrace, Dreamweaver
Experience using Content Management Systems, preferably Drupal
In return you'll receive incredible benefits such as highly competitive pension, 28 days leave plus public holidays, healthcare cash plan, veterinary treatment of staff animals, discounted pet insurance, entitlement to sabbatical leave after 5 years of service.
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