Customer Insight Analyst

Expiring today

Recruiter
createselect
Location
London (West), London (Greater)
Salary
Up to £45k
Posted
17 Jun 2019
Closes
18 Jul 2019
Ref
459650
Discipline
Media
Sector
B2C, Online
Business Type
Media Owner
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time

There is an exciting opportunity for an enthusiastic and experienced Customer Insight Analyst to join our clients Direct Marketing team working across Subscriptions, Commerce and Marketing. This role plays a crucial part in delivering customer insight and supporting the business to use it across a wide range of briefs such as marketing channel optimisation, mapping customer journeys and uncovering reasons behind customer behaviour.
 The role is based in West London working for a significant, fast-growing, dynamic multi-platform consumer media business
 
Accountabilities
Core responsibilities

  • Partner with senior subscriptions team to proactively identify opportunities for incremental revenue generation across all areas of the subscriptions business.
  • Develop reporting suite to provide insight on subscriber behaviour for both online and offline acquisition and renewal channels
  • Provide adhoc insight and analysis on purchasing habits of  commerce customers as well as key seasonal issue of the magazine to help understand consumer behaviour to maximise customer ARPU
  • Monitor and maintain data integrity – scoping development briefs for the team where necessary
  • Develop reports/dashboards for business stakeholders, covering a variety of activities
  • Analyse customer behaviour and communicate key insights to stakeholders to inform and build strategy
  • Use appropriate data visualisation tools to present insight in meaningful ways which can be understood by a range of audiences 
  • Stay up-to-date with industry developments, best practices, consumer experience research and new technologies
  • Ability to manage workload and projects with competing priorities. Able to work successfully in a matrix organisation and manage relationships with internal stakeholders and external suppliers.

Select and deploy appropriate analytical and statistical techniques to help with a range of tasks including but not restricted to:

  • Segmentation
  • Modelling- next best action/product/title
  • Trend and cluster analysis to identify patterns in customer behaviour
  • Customer profiling
  • Lifetime value calculations and projections
  • Customer behavioural analysis
  • Customer journey analysis for online and offline acquisition channels
  • Funnel analysis for subscriptions e-commerce site

 

Knowledge, Experience and Competencies
Essential for the role:
 

  • Strong analytical and quantitative skills
  • Ability to manage multiple projects at once, showing task prioritisation and ownership
  • Attention to detail and ability to work with and combine multiple data sources to answer key business questions
  • Commercially-minded with a solid understanding of how to translate analysis findings into revenue generating initiatives
  • Knowledge of database structures and relational databases
  • Experience working with complex customer data
  • Ability to use Microsoft Office products, especially Excel
  • Strong MS SQL skills
  • Experience working Google Analytics
  • Experience of managing stakeholders at various levels
  • Excellent presentation, oral and written communication skills with the ability to explain complex analysis results and processes to non-technical audiences in a clear and positive manner

 
Also desirable:

  • Experience with Microsoft Power BI or similar visualisation tool (such a Tableau)
  • Experience with Faststats or comparable platform
  • A background in CRM and Marketing analytics

For a complete spec, please register your interest. We regret only successful applicants will be contacted.

Apply for Customer Insight Analyst

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .rtf, and no bigger than 1Mb


Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .txt, .rtf, and no bigger than 1Mb


4000 characters left

Marketing Communications

Haymarket Media Group, the publisher of Campaign, takes your privacy seriously.

Learn more about how we use your information when job seeking.

We will use your information to ensure you receive messages that are relevant to you. 

Please be aware that unless you opt in, you will miss out on emails containing the latest job vacancies, career advice and other services from Campaign that could help your career.

Should you cease to require these services in future, you can stop receiving these messages from us via the unsubscribe link on any email received or by contacting us directly. Please see our Full Privacy Notice.


By applying for a job listed on Campaign Jobs you agree to our Terms and Conditions. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs