Customer Insight Analyst

Recruiter
createselect
Location
London (West), London (Greater)
Salary
Up to £45k
Posted
17 Jun 2019
Closes
18 Jul 2019
Ref
459650
Discipline
Media
Sector
B2C, Online
Business Type
Media Owner
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time

There is an exciting opportunity for an enthusiastic and experienced Customer Insight Analyst to join our clients Direct Marketing team working across Subscriptions, Commerce and Marketing. This role plays a crucial part in delivering customer insight and supporting the business to use it across a wide range of briefs such as marketing channel optimisation, mapping customer journeys and uncovering reasons behind customer behaviour.
 The role is based in West London working for a significant, fast-growing, dynamic multi-platform consumer media business
 
Accountabilities
Core responsibilities

  • Partner with senior subscriptions team to proactively identify opportunities for incremental revenue generation across all areas of the subscriptions business.
  • Develop reporting suite to provide insight on subscriber behaviour for both online and offline acquisition and renewal channels
  • Provide adhoc insight and analysis on purchasing habits of  commerce customers as well as key seasonal issue of the magazine to help understand consumer behaviour to maximise customer ARPU
  • Monitor and maintain data integrity – scoping development briefs for the team where necessary
  • Develop reports/dashboards for business stakeholders, covering a variety of activities
  • Analyse customer behaviour and communicate key insights to stakeholders to inform and build strategy
  • Use appropriate data visualisation tools to present insight in meaningful ways which can be understood by a range of audiences 
  • Stay up-to-date with industry developments, best practices, consumer experience research and new technologies
  • Ability to manage workload and projects with competing priorities. Able to work successfully in a matrix organisation and manage relationships with internal stakeholders and external suppliers.

Select and deploy appropriate analytical and statistical techniques to help with a range of tasks including but not restricted to:

  • Segmentation
  • Modelling- next best action/product/title
  • Trend and cluster analysis to identify patterns in customer behaviour
  • Customer profiling
  • Lifetime value calculations and projections
  • Customer behavioural analysis
  • Customer journey analysis for online and offline acquisition channels
  • Funnel analysis for subscriptions e-commerce site

 

Knowledge, Experience and Competencies
Essential for the role:
 

  • Strong analytical and quantitative skills
  • Ability to manage multiple projects at once, showing task prioritisation and ownership
  • Attention to detail and ability to work with and combine multiple data sources to answer key business questions
  • Commercially-minded with a solid understanding of how to translate analysis findings into revenue generating initiatives
  • Knowledge of database structures and relational databases
  • Experience working with complex customer data
  • Ability to use Microsoft Office products, especially Excel
  • Strong MS SQL skills
  • Experience working Google Analytics
  • Experience of managing stakeholders at various levels
  • Excellent presentation, oral and written communication skills with the ability to explain complex analysis results and processes to non-technical audiences in a clear and positive manner

 
Also desirable:

  • Experience with Microsoft Power BI or similar visualisation tool (such a Tableau)
  • Experience with Faststats or comparable platform
  • A background in CRM and Marketing analytics

For a complete spec, please register your interest. We regret only successful applicants will be contacted.