Exhibition Sales Manager - Healthcare

Expiring today

Recruiter
Formula Won
Location
London (Central), London (Greater)
Salary
up to £45k doe + Uncapped Commission + Bens
Posted
19 Jun 2019
Closes
19 Jul 2019
Ref
7476
Discipline
Media
Sector
Health, Technology
Business Type
Media Owner
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

We are looking for a proven Exhibition Sales Manager for two leading healthcare shows . You will be responsible for managing these shows daily sales performance and the sales team. Assisting the Exhibition Sales Director and Show Manager to ensure sales strategies are created and followed, and to ensure the financial success of the events by introducing sales activities as and when the need arises to hit and exceed show target. 

You will

• Manage and motivate junior staff ensuring the companies standards or performance are met. 

• Train and support junior staff where necessary. 

• Ensure personal and junior sales team member’s targets are exceeded. 

• With the Exhibition Sales Director and Show Manager, liaise with other departments such as operations, marketing and the show team to ensure the smooth running of the event as well as planning and post event responsibilities. 

• Support company senior management team with the smooth running of the company as and when required.

Your Main Duties will be:

Sales

• Manage day to day sales on the shows

• Lead by example – Responsible for delivering personal sales targets across the event as well as responsible for junior sales staff hitting their personal target

• To proactively deliver the show strategy across new and existing business

• Deliver the campaign strategy as set out by the Exhibition Sales Director and Show Manager delivering the show over target including overall numbers of exhibitors, exhibitor mix, stand sales, sponsorship inventory, yield and sponsorship revenues

• Ensure the sales plan is being delivered on target and budget and activity targets (outbound call volumes and face-to-face meetings) are met

• Support junior sales staff in developing new revenues streams and creative and complex sales such as sponsorship

• Visit and canvas at competitor and industry events and develop a systematic understanding of and monitoring of competitors 

• With the Exhibition Sales  Director and Show Manager run and manage the rebook process and rebook team

• Role play the junior sales team regularly and share areas for enhanced sales performance and best practice

• Manage the prospect database to ensure it is constantly updated and is fit for purpose falling in line with the companies CRM policy.

• Ensure a constant high quality of delivery in all prospect, exhibitor and partner communication ensuring the message is on point.  

• To undertake any other duties as reasonably requested

Brands

• Execute the Exhibition Sales  Director and teams strategy and objectives outlined in the event’s business plan

• Execute  the exhibition’s brand strategy, ensuring that it  maintains and increases its relevance to its market/s, and it meets visitor and exhibitor expectations. 

• Ensure you are regularly out and meeting customers, prospects and event partners. At least one day every fortnight you should be out meeting customers and prospects.

• Ensure that the exhibitor marketing strategy is delivered, monitored and analysed

• Manage the event floor plan 

• Identify, implement and manage profitable show features

• Monitor and report competitor activity, taking actions where necessary

• To get close to your market, understand its trends and develop your event around it

Financial

• Maintain an accurate stand and sponsorship ledger

• Regularly reconcile sales ledger, accounting ledgers and CRM sales logs

• Provide a monthly report and forecast on show revenues, contribution, manpower and actions that are being taken for the shows to achieve budget

Operations

• Work with the operations team to execute the operations strategy that meets/comes in under budget while ensuring high levels of exhibitor and delegate experiences and production values are maintained

Marketing

• Work with the marketing team to help deliver the event marketing strategy which meets overall visitor numbers (with the right demographics), feature content, visitor and acquisition costs

• Personally manage selected key industry partnerships in conjunction with the Event Director and Show Manager

• With the Event Director and Show Manager develop an exhibitor campaign strategy including vertical and horizontal activity

 

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