Head of Digital - SME Consumer Business

Location
Lancashire
Salary
£55000 - £65000 per annum + benefits
Posted
24 Jun 2019
Closes
24 Jul 2019
Ref
1192ST
Contact
Susannah Tavartkiladze
Discipline
Marketing
Sector
B2B, B2C
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time
Job Title: Head of Digital
Reports to: MD
Business: SME Consumer Business
Direct Report: 4 - 5
Location: Lancashire
Salary: £55k- £65k + bonus + benefits
Environment: Mid size, B2B & B2C Environment

Job Description includes but not limited to:

*Being a Brand Ambassador for the business
*Bringing products to market against strong more established competitors
*Responsible for key technical digital projects
*Introduced new acquisition channels
*Brought in paid media success plan including;
oEconometrics and Media Mix Modelling
*Responsible for various digital analytics projects including;
*Working closely with Senior Management and the GM

Experience & Skillset:

Background with experience regarding product push online & on the high-street

Solid experience in Product Marketing

Proven experience & confident in dealing with senior stakeholders

Creative, dynamic & forward thinking personality

Proven experience in people management