Content Strategist

3 days left

Recruiter
Major Players
Location
Surrey, Leatherhead
Salary
£35000 - £40000 per annum
Posted
25 Jun 2019
Closes
25 Jul 2019
Ref
120952
Contact
Luke Russo
Discipline
Marketing
Sector
B2C, FMCG
Business Type
Agency
Seniority
Senior Executive
Contract Type
Permanent
Hours
Full-Time

CONTENT STRATEGIST - £40,000P/A - PERM - AGENCY/IN-HOUSE HYBRID - LEATHERHEAD

Major Players are have partnered with Oliver Marketing to assist with recruitment across their various offices, with one of them being within their client Unilever's office in Leatherhead. We're looking for a Content Strategist to join the integrated team within "U-Studio", Unilever's internal digital agency.

Role:
You'll be working closely with senior level clients and creative teams, to develop content strategies, creative platforms and content ideas. We're looking for specialists with proven experience having developed creatively inspiring and commercially driven content strategies. We're looking for people with their finger on the pulse regarding emerging culture and methods behind engaging really diverse audiences across varied platforms. Candidates will come with the ability to draw actionable insight from data and work in an agile way with multiple stakeholders to put actions in place. You'll be great with clients, and an inspiring collaborator.
Responsibilities:
* Play a core role within the Unilever Digital Hubs; collaborating directly with Hub partners (including Unilever clients, external agencies and specialists e.g. Search, Social, Media, CRM, Ecommerce, Content and Data)
* Guide and work with U-Studio creative and community management teams to optimise campaign content in real time
* Help develop content that is creatively inspiring and that engages the consumer
* Help establish effective 'ways of working' with Unilever internal teams and specialist partners
* Act as a content expert and advocate within Unilever; advising on effective, best-practice approaches to content, sharing learnings and delivering case Studies
* Develop and implement effective digital & content strategies to meet client briefs across all necessary touch points
* Drive content effectiveness through developing and leveraging insight from planning to optimisation
* Identify insights/hypotheses to feed into Digital Hub campaigns
* Work with Digital Hub team to identify content hypotheses and testing models
Requirements:
* Experience in the planning, development, management and measurement of brand content (gained in a digital, integrated or media agency, or at a client organisation, or publisher)
* Experience of planning social and digital content (including paid)
* Experience in planning content strategies
* Strong skills in analysing and finding actionable insight from diverse sources of data, including social listening and keyword analysis
* An ability to cut through complexities and get to answers fast
* Strong understanding of culture and emerging trends, and an ability to apply these to content thinking
* Strong understanding of data analytics and methods of evaluating the effectiveness of content
* Excellent influencing skills to work with a variety of clients and internal stakeholders
* Excellent verbal and written communication skills
* The ability to develop constructive relationships with creative teams and multiple business stakeholders
If your experience matches the above, you're looking for your next exciting challenge and you're able to commute to Leatherhead, please get in touch! CV's to Luke.russo@majorpartners.co.uk

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