Internet Advertising Bureau (IAB)

UK Marketing Manager

Location
London (Central), London (Greater)
Salary
Competitive Salary
Posted
26 Jun 2019
Closes
24 Jul 2019
Discipline
Marketing
Sector
B2B
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

The Marketing Manager is responsible for the IAB’s look & feel internally and externally & for the production of all marketing collateral.

They are the guardian of the IAB UK brand, making sure that every touchpoint - be that online or physical - is on-brand and presented in a consistently high standard.

Key responsibilities:

  • Work collaboratively with all internal IAB UK teams to understand and support their marketing needs – including producing PPT presentations and videos

  • Create presentations for high profile speaker opportunities involving the IAB team

  • Manage and foster the relationship with the IAB’s external design agency across all events marketing

  • Work with the IAB’s video production partners to deliver brilliant video work from events to testimonials to internal collateral

  • Execute the IAB’s video output that complements and feeds into our overall content strategy

  • Deploy design and video editing skills to ensure the IAB can be agile in ensuring consistent, relevant collateral

  • Manage & execute the IAB’s paid media budget across display & PPC

  • Collaborate closely with the Events & Education team on marketing needs for all IAB events and training

  • Oversee IAB UK’s official presence at all our flagship events

  •  Work with the wider IAB team to make sure they understand our brand identity, toolkit and how to use it - this could involve running surgeries or spending time 1:1 with those who need support

Skills, knowledge & characteristics

  • Around 4 years in a marketing role ideally within digital advertising

  • Intermediate graphic design experience essential

  • Energetic, agile and proactive approach to work with the ability to manage multiple projects at once

  • Creative and full of ideas, with an attitude of innovation and experimentation

  • Exceptional attention to detail

  • Experience of Facebook advertising and Google AdWords

  • Experience of managing third party design & production partners/agencies

  • Ability to write tight, clearly defined briefs

  • Advanced Adobe Creative Cloud skills specifically Illustrator, InDesign & Photoshop

  • Professional experience of shooting and editing video

  • A naturally collaborative approach to working with others

  • A challenger of convention and the way things have been done before

Reporting Structure

Line Manager: Head of Marketing 

Line Manage: N/A

Closing date is Monday 8 July. Salary is competitive. If this role is of interest to you, please click 'apply now'. 

The IAB supports equal opportunities for everyone. We want to build a digital advertising industry that is for everybody.

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