Hertz- Senior Copywriter
SENIOR COPYWRITER £40,000 - £43,000 AGENCY/IN-HOUSE
Adjust Your Set is an award-winning strategic and creative agency, with a team united by a shared passion for culture and content. Through our editorial mindset we connect brands to their audiences, in ways that drive
opportunity and change. We deliver this across three simple steps: think, make, optimise.
We work with progressive global brands to build bespoke teams that help to transform their communications
and develop powerful content and experiences. These teams live and work right at the very heart of our clients'
organisations; bringing expertise, agility and pace to work side by side with client teams. This business model
creates a truly entrepreneurial, fast paced, challenging and rewarding environment to work in.
We are currently building a team for one of our largest clients, a global leader in the automotive and
transportation space. Our client has an exciting portfolio of car rental brands. They are one of the largest
worldwide airport vehicle rental companies and their brand is one of the most recognized in the world, with
over 9000 corporate and franchise locations throughout approximately 140 countries. Their International
Head Quarters is in Uxbridge and employs approximately 350 people with over 23 different nationalities. We
are working with them to build a mutli-disciplinary dedicated team, which will deliver an end to end strategic
and content solution across their entire customer journey. Our team will support the 6 corporate markets
(France, Germany, Spain, Italy, Benelux, UK) across EMEA, as well as work with the central partnerships, digital,
CRM and brand teams. This team will serve as their bespoke agency, working at the heart of their business.
OUR TEAM WILL WORK ACROSS THE FOLLOWING:
strategy - social & content
UX & experience design
Creative, copywriting & design
editorial & publishing, distribution.
content production & post
data & analytics
online content management
paid & optimisation
We are looking for people who want to work closer with clients and brands, who are entrepreneurial and relish
the opportunity to be a part of something new and dynamic.
NOT ESSENTIAL BUT DEFINITELY AND ADVANTAGE:
Experience in automotive, transportation and/or travel brands
Languages spoken (Italian, Spanish, French, German, Dutch)
AYS is looking to recruit a Senior Copywriter to work in our onsite creative team in Uxbridge.
This is a great opportunity working within a new team, creating impactful communications across Europe
and developing a strong tone of voice for the brand.
The Senior Copywriter will be producing original copy, including content, straplines and headlines for all
forms of printed collateral, web pages, email campaigns, social media, presentations, advertising,
marketing and sales collateral. Copy produced will be both for content and headlines for digital and print
based projects including web pages, news articles, advertising, marketing and sales collateral as well as
potential presentation scripts.
You will also lead and mentor another copywriter in the team.
The ideal candidate will be someone with strong foundations in both print and digital, but with a desire to
increase their involvement in digital projects, as this requirement grows. You'll ideally be from an agency
background with around 6 years experience. The role is fast paced and responsive working across multiple
different projects and clients within the organisation.
KEY RESPONSIBILITIES AND ACCOUNTABILITIES:
Produce original copy for brochures, leaflets, flyers, newsletters, websites and microsites, banners,
eDM, invites, social media, direct mail, tenders, presentations, advertising, marketing and sales
Brainstorming visual and copy ideas with other members of the AYS team
Mentor and develop other copywriters who are less senior
Writing and presenting options to clients
Working closely with both the client and the AYS team to deliver all copy to ensure consistency and
accuracy across all messaging to the agreed briefs and established brand values
Create a tone of voice consistent to the client throughout all copy and proactively make
recommendations for the direction of client projects
Undertake research and develop an understanding of the client, their target audience and
Establish and manage relationships with internal stakeholders to deliver the agreed deliverables
Forming close relationships with the product team in order to source product information and
unique selling points of products.
Generate engaging, customer focused content to add value to the customer's experience.
ROLE SPECIFICS AND KNOWLEDGE:
Significant experience in professional, commercial writing
A strong record in creating immaculate copy that stands out from the crowd
The ability to plan and strategise high-profile projects
A persuasive and confident approach to creativity
Excellent communication skills
Effective team management capabilities
A keen attention to detail and timescales
Familiarity with creative processes and techniques - including digital media
Confidence in building a rapport with clients and nurturing good working relationships
Love working in a fast-paced adaptable environment
Ability to adhere to internal processes, including following brand guidelines
Previous work in the automotive industry advantageous.