Global Campaigns & Content Manager
Joining us as Global Campaigns & Content Manager is your opportunity to share the British Airways brand story with the world.
To mark our centenary year, we’ve launched our biggest brand marketing campaign since 2012 and the Olympics. ‘Made by Britain’ is our love letter to the country we call home. The multi-channel campaign is a celebration of the best qualities of modern Britain: its creativity, open-mindedness, welcoming nature and pioneering spirit.
Now, we’re looking to the future – and transforming our business to capitalise on a £6.5billion investment in our aircraft and customer experience. Marketing is at the heart of our plans, so your potential influence on the business is huge. Ready to make that kind of difference?
It’s a brilliant time to take this key senior role, reporting into our Head of Brand and Marketing, we’ll task you with developing and deploying all omni-channel campaigns and global marketing content. This will involve leading a team of content and campaign executives across key international markets.
You’ll set the direction for cutting-edge content creation and work with our Marketing Capability team to integrate the latest innovations into campaigns. You’ll develop the campaign media plans and allocate budgets to optimise reach and impact with key audience segments.
Through successful collaboration with agency and industry partners, you’ll bring outstanding new ideas to life – capturing customer attention and delivering outstanding results among our key audience sectors.
- Highly-experienced leader and marketing professional.
- Expertise in people, financial, agency and supplier management.
- Comfortable leading a large, dynamic portfolio of work, with constant change.
- Able to react quickly in a dynamic environment.