Search Manager

Recruiter
Major Players
Location
Hertfordshire, Watford / London
Salary
£35000 - £40000 per annum + up to 10% bonus
Posted
15 Jul 2019
Closes
14 Aug 2019
Ref
120674
Contact
Harry Matthes
Discipline
Marketing
Specialism
PPC
Sector
Online
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Search Manager - Watford
Up to £45,000

Major Players have just started working with arguably one of the UK's most recognisable brands in their hunt for a Search Manager. This person would be the specialist channel lead and responsible for all of their search activity across PPC, SEO, ASO and ASA - from developing and implementing plans to optimising and reporting on campaigns. The Search Manager will sit within the Acquisition & Retention team and report into the Biddable Manager.

Responsibilities - Search Manager
* Work closely with the Acquisition Manager and Biddable Manager to develop Paid, SEO and ASO strategies to drive registrations, app installations and achieve sales targets
* Briefing the external agencies on both paid and organic search strategies and requirements and manage them throughout the whole process
* Ensure that appropriate messaging is in place for all product and event updates across web, app and organic search in line with the comms lay down, including images and videos for ASO
* Manage and optimise multiple campaigns at any one time
* Ensure all tracking and tagging is set up
* Track search budgets and work with the Biddable Manager across ad spending decisions
* Implement test and learn strategies to improve performance
* Work with the Digital Operations Team and Product teams to execute SEO and ASO requirements
* Work with the Biddable Manager and the wider team to ensure the right customer journey across all paid and organic touch points

Requirements - Search Manager
* Strong experience in search - preferably from a high-growth company or an agency
* Hands on experience with paid search platforms including Google and Bing
* Experience across Apple Search Ads and UAC and App Store Optimisation
* Experience with reporting and analytics tools
* High Microsoft Excel proficiency
* A good understanding of wider biddable media channels

To apply for this fantastic opportunity or for further information, please contact: Harry Matthes | DD: + 44| 207 845 7276 - harry.matthes@majorplayers.co.uk
Please note all applications will be made in confidence. Feel free to call me directly!
(For further assurance, please check my profile on LinkedIn and connect with me; search for "Harry Matthes")

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