Haymarket Media Group

Marketing Executive

Location
Twickenham
Salary
Depending on experience
Posted
31 Jul 2019
Closes
31 Aug 2019
Discipline
Marketing
Sector
B2B, Publishing
Business Type
Media Owner
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time

As Marketing Executive for Haymarket's Energy & Environment portfolio, you will be responsible for supporting the growth of high value subscriptions and delegate acquisition across the energy & environment portfolio, with the support of your line manager, the Head of Marketing.

Your primary focus will be to assist in implementing direct and digital marketing activity to support lead generation, audience development and delegate acquisition as agreed with the Senior Marketing Executive and Head of Marketing.

 

Operational

  • Assisting the Senior Marketing Executive with the implementation of multi-channel marketing campaigns as agreed with the Head of Marketing, assessing the results and providing feedback for both subscriptions and conferences on the relevant brands
  • Implementation of social media and digital marketing initiatives
  • Assist in the understanding of user behaviour to evaluate and improve the effectiveness of marketing activity 
  • Maintain the marketing plans for the relevant brands and conferences with activity and results
  • Assist with liaising with all the data operations team to ensure that the appropriate levels of data are collected and managed professionally, cost-effectively, legally, and in line with relevant formats and standards

Strategic

  • Monitor competitor activity and relevant industry news for titles in the E&E portfolio
  • Gain an understanding of the broader objectives and strategies of the department and how they may contribute to them 


As Marketing Executive, you'll possess all or most of the following

Knowledge & Experience

  • Previous experience in digital and direct marketing
  • Competence in Microsoft Office, particularly Excel
  • Good eye for creative
  • Copywriting skills

 

Skills & Personal Competencies 

  • Numeric, analytical, detail-focused and results-driven 
  • Proactive, can-do attitude, willing to learn and adopt new ideas
  • Effective communicator, both verbally and in writing
  • Lateral thinker and creative problem-solver
  • Ability to work on multiple projects simultaneously

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