Paid Media Analyst | Independent Agency

4 days left

Location
London
Salary
£28000 - £30000 per annum + benefits
Posted
31 Jul 2019
Closes
30 Aug 2019
Ref
PMA201
Contact
Yin Liu
Discipline
Media
Sector
B2B
Business Type
Agency
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time

We've partnered with a bold, instinctive and visionary independent full-service digital and commerce agency who have a reputation for creating and delivering, innovative, cohesive, transformational strategies across the entire digital sphere. Already working with an exciting and diverse roster of clients in over 25 countries, last year they grew their clients' businesses by over £7 Billion!

Data is at the centre point of all their success. By marrying this with creativity and a dedicated team of skilled, passionate and inquisitive minds, their clients' genuinely love working with them and has led them to receive over 130 nominations and awards! Not bad hey?

Now what do we need and what is this role about? As a Paid Media Analyst, you will be responsible for creating, optimising and managing the development of paid media accounts (paid search, shopping and paid social) delivering against performance, ROI and revenue targets.

Role and responsibilities:

Strategy and Creation

  • You will create and set up new paid media campaigns for clients
  • Support the Paid Media Manager in the development of the paid media strategy
  • Research and analyse new market trends and seasonality fluctuations and apply to campaigns
  • Continuously analyse the market and competitors to discover new opportunities and changes
  • Keyword and audience research: think creatively and identify audiences to target for campaigns
  • Work with the Audience and Data Insights team and collaborate with the Paid Media, PR and Content teams to identify trends, analyse performance and take into consideration audience growth, change in profile, engagement, reach, leads and sales

Optimisation and Development

  • Search query report, audience, placement targeting, budget health checks
  • A/B testing: ad copy, formats, match types, landing pages, audiences, placements, analyse results and recommend campaign changes and updates
  • Ensure operations are aligned with campaign strategies and commercial goals

Client Interaction

  • Understand the client's brand as part of the immersion process
  • Contribute to client calls
  • Attend client monthly and quarterly reviews
  • Presentations with detailed analysis, on performance and/ or testing
  • Respond to client requests

Training and Mentoring

  • Support Paid Media Execs on a day to day basis
  • Give training to overall department on any subject you know
  • Contribute to blog posts

About you:

  • Curious and collaborative - you want to share ideas, thoughts and insights with your team and the wider business
  • Energetic, proactive and passionate
  • Excellent communicator and can work well with different departments and different clients
  • Date driven and analytical
  • Creative and strategic thinker
  • Language capabilites may include, French, Italian or Dutch

Qualifications:

  • Degree level educated
  • Experience working in a similar role (agency or brand)
  • Microsoft Excel proficient
  • Motivated and Analytical
  • Ability to build excellent working relationships with internal and external stakeholders

What can we offer you?

  • Flexible working hours
  • Yoga, Mindfullness sessions and on-site physio
  • Medical insurance, life assurance and income protection
  • On going training programmes

This is an exciting opportunity and not one to be missed! Please send your CV to yin.liu@ultimateasset.com immediately!

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