Senior Marketing Manager (Services)
Shelter is looking for an ambitious and talented marketer to join our award winning Marketing Team as Senior Marketing Manager for our housing and homelessness services.
A home is a fundamental human need, as essential as education or healthcare. Yet millions of people across Britain struggle on a daily basis with homelessness, bad housing conditions, soaring rents, discrimination and the threat of eviction. Shelter provides information, support and advice services to all those affected by the national housing emergency. Every day, our expert housing advisers work with people on the phone, via webchat, and face-to-face in Shelter hubs to make sure that people can get the help that they need, at the right time. Shelter also equips professionals in the sector with skills and knowledge through training and consultancy, as well as empowering people to independently resolve their housing issues on our online advice pages.
We are striving for change — with individuals, in communities, across society – to end the housing emergency. This role is an exciting opportunity for an energetic and committed marketer, who is passionate about our cause, to promote these important services to B2C and B2B audiences who are struggling with, or working in, housing and homelessness.
About the role
As the Senior Marketing Manager, you’ll lead on developing and delivering the marketing strategy to promote our face-to-face, helpline and digital advice services. This is a key pillar of Shelter’s 2019-2022 organisational strategy, ensuring that the 6 million households affected by the housing emergency can get the help they need. Working with services staff and communications colleagues across Shelter, you’ll develop and deliver national and regional integrated marketing campaigns across the full marketing mix. You’ll also offer ongoing marketing support and consultancy to teams in local Shelter hubs, empowering them to deliver their own marketing activity, which will require occasional travel.
Creative and self-motivated, you will have a strong track record of developing and implementing both B2B and B2C marketing strategies. You’ll be confident delivering activity across the full marketing mix, always drawing upon insight to inform your plans. This is a broad and varied role, and we are looking for somebody who will embrace working collaboratively with teams across the organisation, also working across different locations. We need you to bring a positive, can-do approach and build strong relationships with internal teams, direct reports, as well as external agencies. We’re looking for someone who will bring new ideas, an interest in (or knowledge of) service provision, and above all, a passion for helping us increase awareness of, and use of, our innovative housing services.
We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, cycle to work scheme and an employee assistance programme.
Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support and legal services. And we campaign to make sure that, one day, no one will have to turn to us for help. We’re here so no one has to fight bad housing or homelessness on their own.
Apply to join our Marketing team and be the change you want to see in society.
Closing date: 21 August 2019 at 11.30pm