Digital Customer Acquisition Executive

Recruiter
Scholastic
Location
London (Euston)
Salary
Competitive Salary
Posted
08 Aug 2019
Closes
08 Sep 2019
Discipline
Marketing
Sector
Publishing
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time

Scholastic is the world’s largest publisher and distributor of children’s books. In the UK, we’re home to some of the best-known authors and brands including Julia Donaldson and Axel Scheffler, Liz Pichon, Philip Pullman, Alesha Dixon, Horrible Histories and LEGO®.

We are a trusted partner to schools, supplying books from over 60 UK publishers to thousands of parents, children and teachers via our School Book Clubs and Book Fairs.

We have a fantastic opportunity for a proactive Digital Customer Acquisition Executive to join the marketing team in our London office and help drive our customer acquisition targets for our schools and consumer channels.

Working with the Digital Marketing Manager and our consumer data analysts, you’ll help us to drive new customer acquisition and manage the digital marketing infrastructure including campaign tracking, marketing analytics and tag management.

Constantly curious, you’ll be on the hunt to find and introduce new digital marketing channels to the business and increase the visibility of all of our divisions through the relevant channels, including social media. You’ll help to drive our digital marketing tactics securing maximum exposure, with a focus on driving new customer acquisition.

Working with the wider team, you’ll also be thinking about how to optimise copy and landing pages for search engine marketing and performing ongoing keyword discovery and optimisation as well as identifying trends and insights in order to achieve maximum ROI in paid search campaigns.

If you’re a really proactive individual who enjoys working as part of a close team, are passionate about what you do and who strives to make a difference, then we’d love to hear from you.

We are an inclusive organisation and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome applications from a wide range of candidates.

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