Conceptual Copywriter

Recruiter
Kindred Group
Location
SW19 3SE, London (Greater)
Salary
Competitive + bonus and benefits
Posted
30 Aug 2019
Closes
30 Sep 2019
Discipline
Creative
Business Type
Agency
Seniority
Senior Manager
Contract Type
Permanent
Hours
Full-Time

The role

Kindred is a group of 11 brands which together, form one of the World's largest online gaming businesses. We've 1500 employees, spread across 15 international offices and have the stated aspiration of being the best online gaming business across all markets. 

Kindred have recently developed our own in-house agency to support the business with the significant volume of creative content required by our marketing and wider teams.  We always looking at ways to improve our marketing output and as our Conceptual Copywriter, you'll contribute greatly towards this.  Experience working on TV campaigns is crucial, as is a solid understanding of integrated campaigns, digital formats and social platforms.

You'll report in to our Creative Director, so pro-activity and flexibility in your approach to solving problems is essential – as well as a sense of fun, friendship and fairness.

Key accountabilities for this role

  • Development of conceptual ideas for advertising & promotional campaigns
  • Pitching ideas to internal clients
  • Ensuring consistency in tonality across all brands
  • Excellent eye for grammar
  • Ability to liase well with our team of international copywriters
  • Being involved in the development of brand communications and any creative material required by marketing and commercial teams
  • Ensuring the brand values, for Kindred brands, are tonally represented across all media and all channels in the strongest way
  • Being proactive – ability to use your initiative and add value

We're looking for someone with the following skills, knowledge and experience

  • An endless source of ideas
  • Outstanding communication skills
  • Ability to think laterally to resolve issues
  • Comfortable interacting directly with clients and senior leadership
  • A proven track record of creating TV-based advertising campaigns at both brand and tactical level
  • A strong understanding of brand development and multi-channel marketing concepts
  • Excellent negotiation skills
  • Self-motivated and able to work on their own
  • Personal Leadership: Responsible for driving own results
  • Team player: Ability to inspire and influence. Able to negotiate cross-functionally

Education / Qualifications / Professional Certificates

  • Educated to degree level in relevant discipline

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