Freelance Digital PM/Producer - CRM

£250 - £280 per day + 1 month rolling
11 Sep 2019
11 Oct 2019
Nicky Pearson
Automotive, B2C
Business Type
Contract Type
Freelance / Contract

Central London creative agency need freelance digital PM to help deliver CRM campaigns for an iconic British auto brand.

Freelance Digital PM/Producer - CRM - Up to £280 per day - 1 month rolling contract - London

Independently owned and creatively inspired sort-after agency in central London.

The agency runs 5-15 email marketing campaigns per month on behalf of the client and they have a great relationship. There's a digital and CRM strategist and an account handling team whom you will support to plan for and enable the smooth delivery of the email campaigns.

The client has an external dev agency but with the email campaigns most of the work is handled internally. Some knowledge of the feasibility of html and development of emails would be great. First and foremost though you will be a planful and accurate PM and process will be your middle name.

Will have responsibilty for:

- Scheduling and managing creative resource with the Resource Manager and input from the SAD

- Being aware of the bigger picture of scheduling / programmes to be able to prioritise accordingly

- Creating and managing timing plans for multiple projects, with multiple deliverables, large and small

- Traffic management between departments e.g. ensuring sign offs from key stakeholders and ensuring copy is ready for design according to timing plan (and vice versa) and re-jigging timings as needed.

- Managing changing deadlines on a daily basis in line with business priorities

- Thorough QA of all work coming from creative, also ensuring it follows best practice email design principles.

- Checking proofs from 3rd party email design agency

· Booking briefings / debriefs for Account Team and creative - being present at these briefings if required.

- Rounding up creatives / account team for briefings

- Requesting and supplying tagged links for email builds to a 3rd party build agency

- Managing the asset production process for final supply of emails (currently as InDesign files, a matrix & marked up PDF - soon to move to Sketch)

- Attending weekly resource meeting with team and understanding priorities amongst the team

- Producing out of scope cost estimates and scopes of work (with support from the SAD) and managing accordingly.

Skillset / qualities

Personable and flexible for changing demands / deadlines
Team player
Knowledge of:
Adobe Email build templates / programmes
Sketch (templates currently being built here - due to move over to this method in next 2 - 3 weeks)
CRM and how dynamic content / data in email works
Link tracking and Jira tag management
Asset production process for digital

Freelance Digital PM/Producer - CRM - Up to £280 per day - 1 month rolling contract - London

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