Digital Performance Marketing Manager

Location
Greater london
Salary
£50,000 to £55,000 per annum
Posted
11 Sep 2019
Closes
11 Oct 2019
Ref
492642
Discipline
Marketing
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Reports into Head of Digital

Up to £55,000

An exciting opportunity to join one of the world's largest restaurant groups, recognised as a key market leader in terms of innovation and the talent they recruit and grow.

You'll be responsible for:

  • Driving broad, app and loyalty acquisition to hit our commercial objectives
  • Managing all digital performance channels, including paid Social (incl. FB, GCN, mobile, others) PPC, Affiliates networks.
  • Driving down efficient core cost metrics by implementing sophisticated optimisation strategies.
  • Innovate our emerging tech automation stack with new platforms for test
  • Overseeing the full digital campaign planning and analysis process with our wider team and agencies
  • Helping scope the ROI principles for digital media and make them organic within your reporting process
  • Ensuring campaign data tracking is setup correctly and new data additions are implemented by working with the product team and CRM Manager.
  • Assimilate and distribute information from analytics to ensure that the agencies are well informed of the background consumer behaviour
  • Accountable to the Head of Digital and work in collaboration with the CRM manager.

You will have:

  • Digital management experience within B2C campaign planning analysis
  • Agency management experience 
  • Big budget responsibility 

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