Brand Activation Manager

Location
Manchester, Greater Manchester
Salary
£35000 - £38000 per annum
Posted
13 Sep 2019
Closes
13 Oct 2019
Ref
12221
Contact
Luke Sandilands
Discipline
Marketing
Specialism
Brand Management
Sector
B2B
Business Type
Agency
Seniority
Manager
Contract Type
Freelance / Contract
Hours
Full-Time
Brand Activation Manager - 6 Month Contract

Brand Activation Manager (Digital)
*To manage, co-ordinate and execute the brand activation strategy and calendar across digital channels, to ensure strong SOV, engagement and sell-through
*To create and land engaging and locally relevant content, in line with the brand positioning
*Continuously look at new innovations to engage the consumer and drive sell through
*Collaborate with the digital marketing teams to ensure continuous alignment of digital strategy
*Measure and track brand share of voice versus competitors across all channels, using the data to drive improvements and deliver best in class execution
*Build solid relationships with internal Brand (Global/Europe/Local) & key account teams to maximise and extend relevant brand stories, ensuring consistency across retail, OOH, event & digital channels
*Measure and report the effectiveness and commercial success of the account activation plans to influence future improvements both internally & externally

Key Relationships:
*External customer marketing team

Knowledge, Skills and Abilities:
*Solid experience in marketing, across brand / digital / retail / campaign / content creation
*Strong understanding of key digital marketing channels and trends
*Proven ability to work to tight deadlines and under pressure in a constantly changing environment
*Strong commercial awareness, including customer profile knowledge
*Experience in relationship management
*Strong reporting and analytical skills
*Demonstrated innovation with a proven ability to be flexible and embrace change, taking ownership to improve efficiencies
*Strong MS Office (excel, outlook, word, power point) skills and ability to adapt internal IT systems (Micro Strategy)
*Team player with solid communication skills and proven ability to work cross functionality
*Fluent in English and local language, both written and verbal

Requisite Education and Experience
*University degree desired
*Work experience in Marketing, preferably digital marketing
*Equivalent combination of education and/or experience may be substituted for degree
*Industry experience preferred
*Full driving license and own car necessary

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