Digital Marketing Manager

Location
Greater london
Salary
up to £50,000
Posted
16 Sep 2019
Closes
16 Oct 2019
Ref
483257
Discipline
Marketing
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Are you from a leisure, multi site or digital agency who enjoys a fast pace environment?

Digital Marketing Manager

Salary Circa £50,000
Based in West London

This established entertainment brand is looking for a dynamic Digital Marketing Manager to champion digital products and digital media for the brand within the UK&I. The Digital Marketing Manager will be accountable for the day to day maintenance and delivery of website, opp, email & social media channels to maximise their effectiveness and increase traffic, conversion and customer retention. They will work closely with the UK&I Head of Marketing and Group Brand Manager to ensure business brand guidelines are adhered to across all digital channels.

Responsibilities include:

  • Ownership of local website content, curation and management.
  • Management of website, email, App CVM features on a day to day basis
  • Oversee email campaigns implemented by the Digital Marketing Assistant
  • Deliver paid media annual plan and conduct quarterly reviews
  • Ensure adherence to group brand guidelines
  • Deliver an annual plan and conduct quarterly reviews of all paid media activity with Group Digital Director & Group Digital Media Planner.
  • Conduct a monthly review of channel performance with the Group Digital Media Planner.
  • Brief the Group Digital Media Planner for Digital Paid Media campaigns as required.
  • Produce weekly KPI updates for product and digital marketing performance

Digital marketing and analytical experience gained within a fast moving customer facing business.
Expert in Google Analytics and / or Adobe for Analytics with campaigns across PPC, Display, You Tube and Social.

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