Stopgap

Copywriter - Direct Response and Conversion

Recruiter
Stopgap
Location
London
Salary
£4000 - £45000 per annum
Posted
08 Oct 2019
Closes
05 Nov 2019
Ref
NNP-093719
Discipline
Creative
Specialism
Copywriting, Digital
Sector
B2B, Technology
Business Type
Agency
Seniority
Senior Manager
Contract Type
Permanent
Hours
Full-Time

This writer needs to have evidence of segmented direct comms: emails, direct mail, web content, landing pages, downloadable white paper/thought leadership pieces, e books etc to engage business users/readers within a sales funnel, providing information about industry insights,  product benefits or sales. All the written work is tweaked, based on test and analysis of uptake and drop off. 

There aren't many of you but you seem to be called Conversion copywriters - so at the very least I think I need an experienced direct marketing specialist writer.

Copywriter - Direct Response and Conversion - Up to 45,000 - London

THE COMPANY
You would be joining a team of experienced agency and client-side marketers: specialists in putting in the structures and programmes that enable high-growth businesses to scale up. They create data-driven strategies and  focus on the customer experience, helping a diverse range of clients to build their influence, raise their revenues and achieve the metrics that matter.

They are in one of the coolest locations to work in the city - just a five minute walk from Borough or Elephant & Castle stations.

THE ROLE
This is an exciting opportunity to be a part of the agency's growth story! If you're looking to work on the cutting edge of digital growth marketing and technology innovation, and want to do that for some very cool disruptive startups and brands, read on...

This is NOT a creative advertising or content writing role, we are looking for a multi-skilled hybrid, a writer AND data-driven individual. In short, as part of a growth agency, you will create copy that converts and sells and test and test and test it...

The business offers a great work space, an annual learning budget, gym membership, members club access, on site cafe and bar. 

KEY RESPONSIBILITIES

- Conducting copy audits and highlighting actionable messaging opportunities
- Synthesizing customer data into messaging hierarchies and recommendations
- Workshopping copy with the wider team and with clients
- Producing structural wireframes that demonstrate messaging flow and hierarchy
- Presenting copy-in-wires to the team
- Creating experiment methodologies and running data-driven experiments to identify top-performing communications
- Conducting research and creating surveys to find voice-of-customer data
- Editing copy for clarity, voice, specificity, credibility and style
- Taking part in client calls and meetings as required
- Lean heavily on the science of copywriting - including research, structures and formulas - while also bringing craft to your copy
- Roll up your sleeves and take a proactive approach to solving problems

YOU
We are looking for someone who:
- Has an entrepreneurial growth mindset and an insatiable thirst for professional development
-  Has a passion for producing copy that yields results - this will not be just a job for you
- Has at least 5 years experience in hands-on writing for emails, landing page and informational long copy that sells (not content creation)
- Never misses a deadline, has thick skin and a  'go-again' mentality. You'll be ready to let data findings kill your darlings and preconceived notions!
- Is tech savvy and adopt digital tools easily
- Has some previous experience with digital growth marketing, including CRO, ads, sales pages, email, social, mobile, UX and SEO
- Has knowledge of good information design, including messaging hierarchies, and experience in wireframing
- Can craft clear and reasonable arguments using rhetorical devices, persuasive techniques and an understanding of human decision-making and the rules of influence
- Works fast + well in small teams and autonomously
- Has a degree or diploma in English, Marketing, Psychology or Journalism

If this sounds like you please send your CV and folio of work to nicky.pearson@stopgap.co.uk

Copywriter - Direct Response and Conversion - Up to 45,000 - London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.

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