Haymarket Media Group

BI Analyst - Marketing Technology

Depending on experience
14 Oct 2019
30 Nov 2019
Automotive, Online
Business Type
Media Owner
Contract Type

Haymarket Automotive have an exciting opportunity for a Business Intelligence Analyst to join our Marketing Technology team. As BI Analyst, you will be part of the Business Intelligence team and involved in a broad range of marketing support activities that contribute significantly to meeting Haymarket’s marketing goals.

Job DescriptionIn this role, you’ll be responsible for working proactively with internal business customers, to not only understand their objectives, but to use your knowledge of data, experience in marketing operations and marketing technologies, to help shape and refine their objectives to deliver first class data driven marketing campaigns from concept to delivery.


Some of your main responsibilities will be:


  • Manage own workload to ensure that all campaign requests are delivered to agreed requirements and timescales.


    Work proactively with marketing users across all departments to gain an in-depth understanding of their business objectives, campaign management and data needs


    Execute segmentation and selection of relevant, highly targeted contact lists for multi-channel marketing campaigns, using segmentation and analytics tool (Fastats)


    Ensure that selected audiences are compliant with core hygiene requirements and consistent with the agreed data policy


    Perform ad hoc reporting and detailed analysis as per business requirements and timescales


    Act as a super user of the campaign management & analytics tool, optimizing use and identifying new ways to utilise core functionality in conjunction with other marketing technologies.


    Provide insight and support for marketing users in understanding the meaning and best use of data, to encourage a more data-driven approach and increase the impact of database marketing activities.


    Design, amend and execute emails using predefined templates, managing the customer revision, test and approval process, ensuring all campaigns are delivered in an effective and timely manner


    Test and optimise email communications, including split testing to find the best combination of content, design, rendering, data segmentation and dynamic components, as well as sending practices for each audience.


    Assist Data & Campaign Team Leads in rollout of automation capabilities across the business


    Calendar Management. Planning & maximising use of audience data, resolving priorities/conflicts


    Provide support for all data collection, survey and competition requirements (DQS, Survey gizmo)


    Ensure all database and data related housekeeping routines are executed accurately and on time




Some of the skills and experiences we’re looking for are:




  • Detail oriented with organised and methodical approach to work


    Confident and self-motivated with a strong work ethic and a positive attitude


    Customer focused and deadline driven with strong planning and multitasking skills


    Numerate with good interpersonal and communication skills


    Ability to work well in a team environment and build strong working relationships with internal customers


    Enthusiastic and willing to learn






  • Highly data literate with experience of interpreting data briefs, interrogating databases, and ability to demonstrate experience of manipulating large data sets


    Media/ publishing or Marketing background desirable but not essential


    Proven experience managing conflicting priorities and effectively managing customer expectations


    An understanding of data protection and data security procedures


    Excellent project and campaign management skills, including planning for activities, events and ability to meet deadlines, multi-task, managing conflicting priorities and effectively managing customer expectations






  • Good IT skills including strong experience of Microsoft Office (including intermediate to advanced Excel skills e.g. formulae, VLOOKUP’s, pivot tables)


    Understanding and previous experience of marketing communications tools and their practical application including HTML, CRM, Campaign & marketing automation technologies etc


Previous experience of sql driven direct marketing analysis and reporting tools such as Faststats, Alterian, SAS, Business Objects, Tableau etc would be desirable but not essential


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