Marketing Manager Technology Events -Asia
Have you got a background in exhibition marketing and knowledge of the international technology markets? Our client runs best of class events in the technology sector with many awards. Over the last six years they have averaged over 40% revenue growth each year. They turnover almost £57 million and have a team of 270 and offices in London, Paris, New York, Berlin, Singapore, Santa Rosa and Hong Kong.
This is an amazing opportunity to join this award winning global exhibition company. You must have a technology marketing background together with exhibition experience.
This role is a managing a team of 6 people, full marketing budget responsibly. We are looking for an individual that has a strong background in marketing and also ideally producer experience.
You will be leading all the marketing activity for Hong Kong and Singapore.
Work with Event Director plus the wider team to develop and implement marketing strategy, positioning and key messages and product strategy.
Execute the marketing campaign(s) and report on effectiveness and results ensuring all elements achieve required performance criteria.
Management of the creative/design process for marketing material. This includes the update and development of existing materials plus the creation of new material in line with the marketing strategy.
Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention. This includes messaging to drive revenue across all products such as digital, sponsorships, and future revenue opportunities.
Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging. Be the lead in messaging and writing regarding our outbound reach to our customers. Good communication and writing skills are imperative.
Collaborate with partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products.
Regularly review marketing plan, response rates/KPI’s, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate.
Oversee and execute community building and social media strategies that drive engagement, interaction, brand affinity and could improve the audience experience.
Database management, list management, and development with the support of business intelligence and data teams.
Provide accurate and timely reporting of key marketing statistics and forecasts.
Manage marketing budgets, purchase orders, and liaise with Finance on reporting requirements.
Manage PR Strategy. Additionally, work to create/manage press lists, invite press, and consistently grow and develop media relations across all channels.
Manage all planning and execution of registration process for visitors
Responsible for the delivery of all delegate, visitor, and attendee revenue generation, plus development of attendee/delegate pricing strategies and reporting
Support Group Marketing Manager and Director in determining and executing business development strategy.
What you will offer us:
Great writing skills. You will mainly be working on technology events so you should be confident in writing technical copy.
Ability to produce creative and well thought out marketing plans
Ability to manage multiple projects and deliver on time
Good IT skills. You will be using content management systems, databases and email software
Commercial acumen to develop sales-led marketing initiatives
Ambition to develop your marketing career
Have something to teach us about social media
Get on well with people from all walks of life (and the ability to network and make new friends quickly!)
Good attention to detail. In the events world little things matter
Flexibility to accommodate extended working hours as needed around key show times
A fabulous sense of humour