Marketing Executive - Trade

London - West End
22 Oct 2019
22 Nov 2019
B2B, B2C, Entertainment
Business Type
Studio / Production
Contract Type

Position Purpose

To increase consumer and trade awareness of the Universal Parks & Resorts brand and portfolio positively affecting levels of pre-sold ticket and resort hotel purchase made via selected trade partners. 

To deliver, with a high degree of accuracy, effective and innovative multi-media trade and trade to consumer marketing campaigns featuring Universal’s theme parks and resorts.

Working to deadlines and budget, manage varied trade (B2B) and trade to consumer (B2B2C) projects to deliver accurate and compelling brand representation by means of proactive communication and meetings with trade partners, agencies, and internal stakeholders including head office in Orlando. 

Drive return on investment by constantly adapting initiatives to respond to changes within audience, market and media environments. 


Key Responsibilities

Campaign Development

Based on approved budgets, timelines and required ROI:

  • Liaise with the Marketing Manager, relevant Sales Teams and selected trade partners to develop and agree annual plans to include a relevant range of trade and trade to consumer initiatives
  • Develop project plans to include objectives, mechanics, timescales, budget and value to business
  • Create and implement campaign critical paths in order to manage and deliver campaigns to deadline 
  • Brief trade partners and agencies to produce creative and collateral to specification within agreed budget
  • Liaise with relevant stakeholders to ensure adherence to Universal brand guidelines, legal requirements and Licensed Partner obligations 
  • Deliver activity to market, to budget and deadline
  • Provide post campaign analysis and interpretation, defining delivered value and ROI 


Research and market analysis

  • Analyse and interpret previous campaign insight 
  • Analyse and interpret audience, media and market based data
  • Proactively keep in touch and monitor general trade, consumer and media trends
  • Incorporate learnings within campaign development process   


Relationship Management

  • Develop vibrant and proactive relationships with both internal and external partners, suppliers and stakeholders
  • Assist Universal Orlando teams in the delivery of marketing activities, ensuring collateral is relevant for European markets


Key Projects & Relationships 

  • Implement joint marketing campaigns and activities ensuring accurate and approved Universal brand representation in trade partner brochures, websites and other creative including online, digital, radio, OOH, e-CRM, direct mail, print, social media and POS environments 
  • Responsible for timely sourcing and distribution of appropriate marketing assets including copy, images, video content and brand guidelines
  • Responsible for the timely delivery of all elements of UOR Trade Media marketing campaigns to include media purchase, creative development and subsequent review as required  

General Team Support/Ad hoc


  • Prepare and maintain grids to monitor partner brochure and website content and creation, and campaign activity
  • Track and monitor in-market trade partner marketing activity
  • Co-ordinate and attend team and 3rd party meetings as required
  • Represent the company and brand at travel trade partner functions when required
  • Ensure efficiency of marketing department, adhering to internal housekeeping procedures, maintaining internal folders with latest assets, creative copy, footage as well as brand guidelines in line with Orlando parameters
  • Willingness and flexibility to adapt to new challenges and changes to the role 


Business Experience/Education/Skill Requirements

  • 2-3 years experience of working within the Travel/Entertainment Industry
  • Previous experience of trade and trade to consumer campaign delivery 
  • Creative acumen and attention to detail
  • Strong team player with ability to build effective relationships quickly 
  • Demonstrable experience of problem solving and decision making
  • Strong stakeholder management
  • Ability to prioritise workload effectively and meet deadlines
  • Ability to analyse and present statistical data using spreadsheets
  • Previous experience of working with licensed partner property is desirable
  • Excellent written and verbal communication skills
  • Excellent knowledge of Microsoft Office systems


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