Head of Sales Food Portfolio Print & Online

Formula Won
London (Greater)
Excellent Package including Salary , Commission & Bens
30 Oct 2019
30 Nov 2019
B2C, FMCG, Food & Drink
Business Type
Media Owner
Contract Type

Are you a senior Media Sales Executive of print and online with experience managing a small team and think  it’s your time to step up to a Head of Sales position for a major Food Portfolio.  You will lead, motivate and co-ordinate sales for leading portfolio across their market-leading print and digital brands, of which 80% of ad revenue is digital. This food group reaches circa 15m adults in the UK, the role plays a pivotal role in driving revenue across all aspects of their online and emerging digital platform sales, display, smaller creative solutions and magazine advertising sales.  The team consists of approximately 10 sales people of varying levels, with 3 direct reports.

To undertake this challenge, you will require to be  strong sales leader, one who will lead from the front and relish the challenge of capitalising on their market-leading position. They’re looking for a candidate with significant experience in print and digital advertising who has strategic vision, combined with creativity, flexibility and an entrepreneurial spirit. An eye for being able to identify key growth opportunities and execute against these, combined with team-building skills are also crucial in succeeding in this role.


Growth, strategy and development

• Rapidly scale their advertising proposition, working closely with the Brand Partnerships, Programmatic, Investment and Publishing teams

• Set annual revenue budgets alongside the Group Advertising Director

• Develop and implement annual business plans for ad sales across the portfolio

• Significantly grow the digital ad revenue line, including identifying new products, clients and commercial opportunities

• Analyse and identify sector and market trends, new products and commercial revenue streams to add value to the portfolio

• Deep understanding, analysis and continuous monitoring of competitor set, their ad revenue, client base and initiatives 

Team Management

• Manage 3 direct reports and continue to develop a high performing team

• Regular reporting and forecasting of financial performance across all ad revenue streams to the Group Ad Director and management team

• Motivate and actively lead successful business relationships across the wider agency landscape whilst driving revenue from a pre-defined agency group

• Overseeing the recruitment, selection and training of the team within the portfolio, ensuring that comprehensive team development and training plans are in place and successfully executed

• Set quality KPIs for your team and ensure these are achieved through effective, regular performance measured feedback and reviews

• Set objectives for the brands to ensure annual business plans and budget targets are achieved for each revenue stream

• Responsibility for the smooth running of administrative and sales systems for the portfolio 


• Work alongside ad, design, tech and product development teams to secure, innovative and drive market leading solutions

• Work closely with the Group Advertising Director, Head of Partnerships, Managing Directors, Publishing Directors & editorial teams on sponsorship and new commercial opportunities

• Work collaboratively with the Insight team to ensure they continue to have strong sales materials and brand narrative

• Represent the wider company  portfolio where appropriate to clients and agencies to ensure successful cross-pollination of revenue growth


• A proven sales leader with extensive print and digital ad sales experience

• Strong people management skills and ability to lead both experienced sales people and develop and mentor junior team members

• Proven track record of success managing ad sales teams in a competitive marketplace

• Proven success in selling and delivering integrated cross media solutions

• Outstanding sales, negotiation and presentation skills and experience of all at the highest levels to agencies and clients direct

• Superb communication skills

• Be fully conversant in traditional advertising formats and well versed in growing newer ones such as native and programmatic trading

• Senior level contacts in ad agencies including investment, planning and digital

• Excellent analytical skills and ability to think both strategically and laterally to drive value for the portfolio

• Accomplished business and numeracy skills

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