Virgin Atlantic Airways

Campaigns Manager

Location
Crawley, West Sussex
Salary
Competitive dependent on experience
Posted
08 Nov 2019
Closes
22 Nov 2019
Discipline
Marketing
Specialism
Campaign Management
Business Type
Service Provider
Contract Type
Permanent
Hours
Full-Time

In a nutshell

As our Campaigns Manager, you will be accountable for defining the campaign creative and associated media plan to drive target brand and commercial objectives in the UK. With responsibility for igniting brand love you will drive awareness, consideration and preference for our brand in the most cost-effective way.

You’ll lead the day-to-day interface with our agency partners to ensure appropriate performance standards are upheld across the partner roster, with feedback given at structured intervals.

Supporting the VP of UK Marketing and Head of Brand Strategy and Campaigns, you will define the long-term brand strategy, working flexibly across the wider Marketing team to understand the 360 degree levers to advance our brand.

Day to day

As an inspirational leader you will coach & lead your team to achieve brand & financial targets. You’ll build outstanding cross-functional relationships across Product, Commercial and Sales teams through effective collaboration and stakeholder management.

As part of planning and implementing consumer marketing campaigns, you will brief internal and external partner agencies for both strategic and tactical campaigns in order to achieve marketing and sales objectives, balancing short term and long term opportunities.

You will plan and develop outstanding integrated campaigns end to end, including target audience identification, insights generation, brief writing, media planning, creative collateral development and stakeholder management.

Collaborating effectively with colleagues across the business, you will deliver through the line campaigns whose processes are streamlined and efficient with timely delivery.

You’ll deliver well thought-through and succinct briefs to agency partners and our Brand Identity team, providing constructive and timely feedback throughout development process.

Championing best practice, you will act as the passionate brand guardian, ensuring brand image standards and quality are met and are consistent across communications.

With a relentless focus on consumer needs and trends for the travel sector, you’ll constantly strive to apply fresh new thinking to internal business needs and campaigns and deliver innovative campaigns rooted in consumer insights, creating standout in a competitive market.

Supporting the development long term brand strategy and annual brand plan for Virgin Atlantic/ Holidays which delivers brand & commercial targets whilst fully leveraging synergies. Working with the Channel Sales team to create a balanced marketing calendar to achieve short term and long-term objectives.

With conscientious budget management, you will ensure campaigns and collaterals are delivered timely, within budget and as efficient as possible.

About you

Are you a creative and entrepreneurial thinker with the ability to generate ideas and see them through to successful execution? Do you love igniting brand love in an innovative and exciting way?

With a bachelor’s degree or equivalent work experience, you’ll need to be a resourceful self-starter with a high degree of commercial acumen. You will also have a proven track record defining and delivering comprehensive marketing plans for a leading consumer brand. It’s also important that you have a good degree of knowledge and proficiency across a diverse range of marketing disciplines from advertising, PR, social, content creation, digital and retail. And robust MS office skills - MS Word, Excel, Power Point are essential.

We are looking for an inspirational team leader who can coach our people to superior levels of performance and help to support their career growth. Project and stakeholder management skills with the ability to work under tight time pressure and budgets is also a key to this role.

If you are excited at the opportunity of leading world class campaigns for our amazing brand, then we would love to hear from you.

The perks

We recognise the value you add to our dynamic company. That's why we give our people the rewards that they deserve. We have a whole host of benefits to help you enjoy life to the full, including up to seven flights a year to a wide range of fabulous Virgin Atlantic destinations. Of course you can also take advantage of discounts on our amazing Virgin Holidays hotels. We also offer a competitive benefits package including pension and private medical schemes and life assurance. You can even self select whats important to you through our benefits portal. We appreciate that life is busy, so when operationally possible remote working is available.

Be Yourself - Our Differences make us stronger

Virgin Atlantic and Virgin holidays are committed equal opportunities employers and positively encourage applications from suitably qualified and eligible applicants regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Diversity brings strength which is why we strive to provide an inclusive environment where individuality is celebrated and we can unleash the potential of our forward-thinking mix of people.

To all recruitment agencies: Virgin Atlantic does not accept unsolicited agency CVs.

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