Copywriter - Direct Marketing and Email

2 days left

£35000 - £40000 per annum
11 Nov 2019
11 Dec 2019
Nicky Pearson
Copywriting, Digital
B2B, Technology
Business Type
Senior Manager
Contract Type

Sharp and focused mid weight writer needed for lead generation and conversion specialist creative agency

Copywriter - Direct Marketing and Email - Up to £40,000 - London

Joining a team of experienced agency and client-side marketers you will work with the team to write engaging and response-generating landing pages and emails and downloadable white papers etc - allowing high growth businesses to scale up by increasing take up of their offer/product/service.

They are in one of the coolest locations to work in the city - just a five minute walk from Borough or Elephant & Castle stations.

This is an exciting opportunity to be a part of the agency's growth story! If you're looking to work on the cutting edge of digital growth marketing and technology innovation, and want to do that for some very cool disruptive startups and brands, read on...

This is NOT a creative advertising, conceptual or content writing role. We are looking for a writer AND someone who is interested in data and tweaking and defining the writing each time to generate the best responses.

In short, as part of a growth agency, you will create copy that converts and sells and be open to test and test and test it...

The business offers a great work space, an annual learning budget, gym membership, members club access, on site cafe and bar.


- Conducting copy audits and highlighting actionable messaging opportunities
- Synthesising customer data into messaging hierarchies and recommendations
- Workshopping copy with the wider team and with clients
- Producing structural wireframes that demonstrate messaging flow and hierarchy
- Presenting copy-in-wires to the team
- Creating experiment methodologies and running data-driven experiments to identify top-performing communications
- Conducting research and creating surveys to find voice-of-customer data
- Editing copy for clarity, voice, specificity, credibility and style
- Taking part in client calls and meetings as required
- Lean heavily on the science of copywriting - including research, structures and formulas - while also bringing craft to your copy
- Roll up your sleeves and take a proactive approach to solving problems

We are looking for someone who:
- Has an entrepreneurial growth mindset and an insatiable thirst for professional development
- Has a passion for producing copy that yields results - this will not be just a job for you
- Has at least 5 years' experience in hands-on writing for emails, landing page and informational long copy that sells (not content creation)
- Never misses a deadline, has thick skin and a 'go-again' mentality. You'll be ready to let the data improve your work every time!
- Is tech savvy and adopt digital tools easily
- Has some previous experience with digital growth marketing, including conversion rate optimisation, ads, sales pages, email, social, mobile, UX and SEO
- Has knowledge of good information design, including messaging hierarchies, and experience in wireframing
- Can craft clear and reasonable arguments using rhetorical devices, persuasive techniques and an understanding of human decision-making and the rules of influence
- Works fast + well in small teams and autonomously
- Has a degree or diploma in English, Marketing, Psychology or Journalism

If this sounds like you please send your CV and folio of work now to

Copywriter - Direct Marketing and Email - Up to £40,000 - London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.

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