Optimisation Manager - Global Media Agency

Location
London (Central), London (Greater)
Salary
Up to 40K (dependant on experience) + Great Bens
Posted
28 Nov 2019
Closes
28 Dec 2019
Ref
GMN1110
Discipline
Advertising
Business Type
Agency
Seniority
Senior Executive
Contract Type
Permanent
Hours
Full-Time

 

Optimisation Manager 

 

Key Purpose of Role

Working on DOOH campaigns, working closely with the Central Operations Team.

The Central Operations Team is principally concerned with The implementation and optimisation of outdoor campaigns,  using a range of targeting criteria and tactics across different delivery systems to ensure campaigns meet performance expectations as well as finding automation potential for manual processes and finding ways to pull together disparate analytical information into actionable insights. 

The Optimisation Manager will also work closely with the Operations Lead and the SAD to collaboratively generate Optimisation Best Practice and organise workload within the team.

The Optimisation Manager reports to the Senior Account Director (SAD) of the Ops unit and will ultimately be measured on his or her ability to deliver campaigns in accordance with KPIs mutually agreed and on overall campaign/network margin.  

 Overview of Key Accountabilities and Responsibilities

  • Expected to proactively monitor all aspects of a campaign’s delivery (performance and pacing) across all channels and delivery systems 
  • Must be aware of holistic campaign performance at all times and is expected to identify optimisation opportunities both proactively and in response to requests to optimise from other parts of the team
  • Execute on identified opportunities by making live changes in delivery systems and by briefing other internal departments as required
  • Responsible for keeping the wider team informed about campaign performance
  • Use pipeline management tools to ensure the team has a clear view of what campaigns are coming up
  • Build a good understanding of our competitors and how our USPs compare to theirs
  • Understand, articulate and champion the product offering.
  • Build case studies to assist in additional revenue generation
  • Share your knowledge and act in a way that others can model themselves upon
  • Produce weekly, monthly and quarterly performance analysis
  • Optimisation are expected to meet agreed performance KPIs and maximise yield

 

 

Key Competencies (Skills, Knowledge, and Experience) 

 

 

  • Able to build productive and fruitful relationships
  • Manages others’ expectations and anticipates issues and concerns
  • Strong account management skills
  • Strong client service skills
  • Demonstrable ability to rapidly learn and articulate new value propositions
  • Strong implementation and delivery skills; tactical and hands-on
  • Introduce new ideas
  • Good high-level thinking
  • Excellent attention to Detail
  • Pro-active and thinks ahead
  • Good numeracy

Communication

  • Good presentation skills
  • Always positive and alive to possibilities
  • Articulates and expresses ideas clearly and succinctly
  • Good interpersonal and communication skills, (able to tailor your message as required) 
  • Communicate clearly and appropriately with different types of stakeholders

Digital / Technical Skills Required

  • Able to use internal technical tools – picks up new technology and systems well
  • Excellent understanding of social media and internet
  • Actively works to develop understanding of digital developments through reading, seminars and attending learning, development, and training
  • Strong technical comfort and solid understanding of internet functionality
  • Digital specialist with an understanding of the media landscape
  • Strong Excel and PowerPoint skills
  • Numerical literacy, evidence of data-driven decision making and analysis
  • Knowledge of the online advertising industry, trends, technologies and pricing models

For more information about this role please contact Nicola on 07766 918 444, should you wish to apply for this role please send you CV to Nicola@greenemedianetwork.com

 

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