Content Manager - London SaaS Tech Brand

Location
London (Greater)
Salary
£35,000 + Pension & Healthcare
Posted
30 Nov 2019
Closes
30 Dec 2019
Ref
13265
Discipline
Marketing
Sector
Technology
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

An excellent opportunity for a great writer, skilled in content creation and SEO (blogs, white papers, infographics), who has experience in data storytelling and turning data into actionable insight. Ideally working for a B2B Tech or SaaS brand you'll have proven experience in producing educational, retention or recruitment driving content

Content Manager - London SaaS Tech Brand
London, W6 | £35,000 + Pension & Healthcare + 25 Days Holidays + Birthday Off + Share Options

Who are we?


With three start-ups created every single second, the environment has never been more competitive for small to medium-sized businesses. We help small brands get bigger, faster.

We have built the world’s only brand management platform that delivers always-on brand guidance to drive growth.

What role are we recruiting for?

Within the Content team, we are looking for a Content Manager to support in the delivery and execution of our content marketing plan. This not only focuses on inbound channels, but also on the retention and upsell of existing customers, in both the UK and the US.

We want to make our customers passionate advocates of what we do and ensure we become the lingua franca of brand owners everywhere. The Content Manager will be key to our success by supporting in the production of provocative, thought-leading and visually beautiful content to recruit, retain, upsell and delight our customers.

As Content Manager, you will focus on:

Organic Content:


+ Support with the development and execution of a content marketing plan and editorial calendar
+ Lead on management of our blog and editorial calendar. Regular writing and commissioning of articles, sourcing guest blogs and reporting on engagement metrics.
+ SEO: ensure all content is optimised for discover & carry out regular keyword analysis to inform ongoing strategy
+ Identify opportunities to repurpose content for various stages of the customer lifecycle
+ Work with the Social Media Manager & Digital Strategist to plan, manage and execute multi-channel marketing campaigns to support the recruitment of exchangers (subscribers)
+ Collaborate with the graphic designer and videographer to produce organic content to delight existing and potential customers

Data Storytelling:

+ Support the ongoing engagement of our potential and existing customers with ‘deep-dives’ into our customers’ data across categories and brands to produce multi-purpose content: white papers, infographics, blogs, social posts etc
+ Support the Content Director in the strategy and delivery of x6 category features focusing on emerging industries and trends
+ Work with the Data Analyst to unearth trends in our data, and produce compelling investigative reports, infographics and articles
+ Support the Content Director and Head of Customer Success in delivering timely, retention-driving content to our subscribers
+ Create email templates to support the automation of weekly ‘Delight’ emails to subscribers
+ Identify opportunities for innovation in the content, delivery and choice of channel to delight customers

Measurement:

+ Produce weekly reports on engagement metrics
+ Work with Marketing & Customer Success to define metrics for content engagement and areas for optimisation.

Personal Expectations:

+ A curious and analytical mind
+ Work collaboratively with Marketing, Customer Success and wider teams to deliver on objectives on-time and to a consistent high quality
+ Has finger on the pulse with the latest brand trends, emerging categories and growth segments
+ Is a real innovator and executor with a hunger to get things done quickly to the highest of quality standards
+ We are an entrepreneurial team, and you have to be keen to roll your sleeves up and get stuck in wherever the business needs you

About You:

+ 5+ years’ experience in content marketing, content creation and/or journalism
+ A proven showcase of developing recruitment and retention driving content across multiple channels
+ You are a wordsmith with excellent proofreading and copywriting skills
+ Experience in data storytelling; spotting trends and turning them into valuable and captivating content to drive behaviour
+ Experience using a CMS, eg. WordPress, Hubspot
+ Working knowledge of marketing analytics tools, in particular Google Analytics
+ In touch with and excited by the latest cultural trends across emerging segments in both the UK and the US
+ Skilled in SEO with experience producing content to optimise sites
+ Experience using SEO tools (Moz, semrush, google keyword)
+ You have experience in a scaling SaaS business (preferable)

Your Background / Previous Roles May Include:
Content Strategist, Content Producer, Copywriter, Communications Manager, Tech Blogger, B2B Marketing, Journalist.

Interested? Apply here for a fast-track path to our Content Director.


Application notice... We take your privacy seriously. When you apply, we shall process your details and pass your application to our client for review for this vacancy only. As you might expect we may contact you by email, text or telephone. Your data is processed on the basis of our legitimate interests in fulfilling the recruitment process. Please refer to our Data Privacy Policy & Notice on our website for further details.

If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.

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