Head of Content & Social Media

Major Players
London, City of London
£40000 - £45000 per annum
02 Dec 2019
01 Jan 2020
Lydia Stiller-Flowerdew
Business Type
Brand / In-house
Senior Manager
Contract Type

Head of Content & Social Media- Ecommerce/ Beauty- North West London

£40,000- £45,000

The Company!

Major Players is working with a highly successful boutique beauty brand undergoing rapid international growth. Producing luxury haircare products specifically for curly, wavy and textured hair, with celebrities such Rihanna, Kelly Rowland and Jennifer Lopez being fan favourites.

The Role!

Looking for an experienced, driven socially native leader to run their owned social media channels day-to-day. This globally known brand inspires incredibly strong natural advocacy from all who interact with the brand and use the products. They want to harness this brand love across social and scale their social channels with world-class content creation and community management, underpinned by data to support the brand's objectives.

You will be in charge of creating visual and written content, driving engagement and building brand awareness via relationships with consumers across our social media community and influencers. This will involve managing and reporting on all social and content initiatives across multiple platforms in order to drive engagement, conversion, retention and positive customer behaviour.

You must be able to draw on both sides of your brain; be able to build innovative creative campaigns and demonstrate strong analytics. You will need to be able to demonstrate the ability to create actionable strategies from the data analysis to back-up accountable decisions from creative social briefs, to publishing considerations and community management best practices.


* Create content to ensure social media platforms are populated with original, on-trend and innovative content. Please note: you will be personally responsible for the assets creation so you must have strong video and photography and editing skills. They don't outsource content design to third parties.
* Create dynamic, inspiring and engaging copy for social channels.
* Maintain the brand tone of voice across our marketing mix, ensuring consistent accuracy and messaging.
* Ensure all content is on-brand in terms of style, quality and optimised for search and user experience.
* Ability to create content for organic and paid formats, with a clear understanding of the different nuances between the three.
* Develop the social media strategy for the brand across multiple platforms and territories including Instagram, YouTube, Facebook, Twitter and Pinterest
* Implement and use social media management and monitoring tools
* Drive forward community leadership and engagement, and build industry/influencer relationship engagement, leveraging other relevant social channels and communities to share our story.
* Identify relevant influencers to work with and manage the whole process from the idea to the campaign execution.
* Set up and manage ongoing reporting process (weekly, monthly and quarterly) to rigorously track the performance of all content and enabling this data to be fed into future channel strategies
* Ensure competitor research and customer insights are at the heart of all our output
* Campaign management; ensuring campaigns are fully integrated across the business, meeting objectives and delivering ROI
* Work in conjunction with marketing communications team to maximise branding opportunities
* Working alongside paid media & SEO team, so knowledge and understanding of these disciplines is preferable
* Create and manage advocacy programmes
* Identify, track and optimize relevant KPI's for advocacy
* Create and manage newsletters for their CRM marketing
* Write blog posts to be sent to all their database


* Significant experience within social media
* Strong written and verbal communication skills
* Deep understanding of social media channel algorithms
* Experience of working in a fast-paced office environment as part of an in-house team
* Higher education level qualifications (i.e. preferably BA(hons) or BSc(hons) or relevant professional industry body qualifications, e.g. CIM, CAM, etc.)
* Experience of managing junior staff
* Ability to multitask under pressure
* A background in beauty is preferred but not crucial
* Background in working with a known personality would be ideal

Don't Miss out, Apply Today!

For further assurance, please review my profile on LinkedIn and connect with me; Search for "LYDIA STILLER- FLOWERDEW". To apply for this fantastic opportunity or for further information, please contact: Lydia Stiller- Flowerdew- Lydia@majorplayers.co.uk | DD: + 44| 207 845 7214. Please note all applications will be made in confidence. Feel free to call me directly if you would like more information before applying.

We have a variety of digital roles on at present (£20k-£130k), so if this is one is not suitable; please call me to discuss other exciting opportunities which you can apply for.
Contact: Lydia Stiller-Flowerdew

Apply for Head of Content & Social Media

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .rtf, and no bigger than 1Mb

Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .txt, .rtf, and no bigger than 1Mb

4000 characters left

Marketing Communications

Haymarket Media Group, publisher of Campaign, takes your privacy seriously.

Learn more about how we use your information when job seeking.

We would like to keep you updated by email with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing purposes, but if you do not wish to receive these messages, please .

I would like to be kept updated with information and opportunities from Campaign via the following channel:

We will use your information to ensure you receive messages that are relevant to you. 

Should you cease to require these services in future, you can stop receiving these messages from us via the unsubscribe link on any email received or by contacting us directly. Please see our Full Privacy Notice.


By applying for a job listed on Campaign Jobs you agree to our Terms and Conditions. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs