PR Account Director - Drinks brand

London (Greater)
10 Dec 2019
10 Jan 2020
Communications & PR
Food & Drink
Business Type
Contract Type
Freelance / Contract

Introduction to Ogilvy

  • A passionate thought-leader and idea-launcher, responsible for implementing high profile integrated campaigns with real business impact, with exceptional client relationship management skills and team leadership
  • Digitally and socially savvy, leads creative thinking and the development of PR strategies and campaigns, translating the agency vision into reality and providing best in class client service
  • Manages employee engagement, guiding actions and behaviours of teams, whilst driving high performance levels

Your role at Ogilvy

Expertise Skills

  • Manages high profile client accounts, including planning and creating high level strategic proposals, budgeting and senior level client relations
  • Supports the creative development of unique ideas and concepts, rolling out integrated digital PR campaigns, producing multi-channel content and securing news and wider depth coverage
  • Manages the planning, organisation, coordination and implementation of PR strategies, programmes, tactics and policies in respect of clients
  • Develops and delivers campaigns to an exceptional standard, providing added value strategic consultancy and initiatives for organic growth, ensuring creative ideas are on-brand and delivered against objectives 
  • Forges and maintains good relationships with all stakeholders and conducts extensive liaison, ensuring exceptional delivery of service to meet all requirements
  • Proactively develops and maintains productive relationships with high end media outlets and key influencers to enhance the client experience and boost brand activity
  • Delivers outstanding event planning, management and protocol, ensuring best practice
  • Is insightful about improving services and seeks feedback from the client on service delivery
  • Maintains a sophisticated understanding of current affairs and is immersed in the client’s sector, brand, competition, technical and international trends and actively shares good practice with audiences

Financial Management

  • Exceptional business and financial management, including reviewing capacity planners, over-servicing and budgetary control, authorising payments and ensuring profitability
  • Demonstrates ability to increase client fee income and target additional fee opportunities

Business Management

  • Effectively measures own performance against KPIs using a range of evaluation techniques
  • Integral member of the senior management team
  • Actively shares and promotes good practice

Team Management

  • Proactively supports Associate Director and directs teams on implementation, setting realistic KPIs and helping teams to understand and excel on delivery
  • Identifies strengths of team members and delegates accordingly, ensuring teams are focused on servicing the client as the first priority, to a standard of excellence and success
  • Recognises and addresses performance and team issues quickly and positively
  • Manages staff accordingly to company procedures, policy and employment law, increasing talent benchmarks across all levels
  • Passionate about career development for teams, encouraging, motivating, coaching and mentoring to a level of high performance and success
  • Shares knowledge, coaches and empowers teams to develop their skills and achieve business goals

Ogilvy Values 

Personal Management 

  • Outstanding client management skills and influence and negotiation skills
  • Strategic thinker, results-focused, giving clear direction, ensuring thorough preparation to meet delivery requirements and exceed expectations
  • Is excited about the power of story-telling, an exceptional writer demonstrating strategic creativity
  • Ability to project manage complex and multiple projects on budget, autonomously
  • Demonstrates an excellent understanding of all areas of the communications mix, including social media and how digital communications is rapidly transforming the PR landscape
  • Identifies the essentials in a complex picture and takes the lead to give insight and direction
  • Takes ownership, is accountable and manages very tight deadlines to deliver timely solutions and complete actions
  • Exceptional creative event planning and management skills
  • Highly commercial with exceptional industry commercial awareness and understanding
  • Ability to be objective, mediate and secure resolutions, seeking clarification and challenging appropriately
  • Is diplomatic, exhibiting integrity and reliability at all times, leading by example, demonstrating resilience, willingness to learn and ability to challenge, exhibiting positive supportive behaviours to deliver outstanding personal and team performance
  • Endorses a culture in which individuals and teams take responsibility for the continuous improvement of business processes and personal skills, behaviour and contribution

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