Haymarket Media Group

Marketing Manager

Location
Twickenham
Salary
Depending on experience
Posted
21 Nov 2019
Closes
21 Dec 2019
Discipline
Marketing
Sector
Online, Publishing
Business Type
Media Owner
Contract Type
Freelance / Contract
Hours
Full-Time

Haymarket Business Media seeks an outstanding team player to join the marketing  team working across a range of brands in the HBM portfolio including Energy & Environment, Marcomms, Charities and Medical divisions.

Job DescriptionReporting to the Marketing Director, you will plan and oversee the execution of all subscription and delegate marketing for your allocated brands activity including subscriber and delegate acquisition, subscription renewals, onboarding and engagement, lead generation and audience engagement. You will also be involved in supporting the commercial teams with relevant marketing collateral and data.

You will have proven subscription and conference marketing experience within a B2B media environment, including an appreciation and understanding of database marketing and analytics techniques.  

This is a very exciting senior marketing role working for a leading media organisation with ambitious growth plans and as Marketing Manager you will:

 

    Develop detailed, timed and costed annual marketing plans for the main brands in your group designed to deliver the annual subscription revenue, volume and yield targets for each brand

    Oversee the development delegate marketing plans for each conference in your portfolio

    Manage the day-to-day activities of the Marketing Executives/Assistants in your team: oversee their execution of the marketing campaigns as detailed in the marketing plan; sign off and approve all copy and collateral, manage training requirements and performance management

    Ensure consistent marketing messages are maintained by brand and deployed accurately and consistently across all campaigns and media including accuracy of copy

    Measure and report on the efficacy of all subscription and delegate marketing activity across all channels using the agreed marketing department templates.

    Update designated subscription and conference revenue reports according to the schedule outlined by the Marketing Director on time and accurately

    Continually test and refine marketing campaigns to increase conversion and response rates

    Develop and test strategies for increasing marketing data both qualitatively and quantitatively

    Be confident interrogating the in-house database with support from the Data Team

    Work closely with the marketing executives to develop data selection criteria which ensures that the most relevant and targeted audience is selected for each marketing campaign (subscriptions and conferences).

    Assess the coverage of our in-house data and the reach of our media partners for our conferences and always produce detailed plans on how to bridge the audience gap with the creative use of the marketing channels available

    Manage relationships with key marketing suppliers including telemarketing agencies and fulfilment bureau

    Work closely with the Editorial teams to develop engaging content marketing solutions aimed at growing user engagement online

    Be an integral part of the business team and will help drive and inform the division’s growth and value strategy.

 

You will possess:

    At least 5 years’ relevant subscription and conference marketing experience in a B2B environment

    An excellent track record of developing and testing online conversion paths

    Strong campaign management experience, based on a solid knowledge of all elements of the B2B marketing mix, database marketing techniques, response analysis and an understanding of analytic techniques

    Proven team management experience

    Excellent time management skills – you must be able to organise and prioritise a varied and full workload

    Highly organised and with an ability to multitask

    Strong written and verbal communication skills 

    Great attention to detail 

    Plenty of drive and ambition.

Essential skills/knowledge:

    Subscription marketing

    Conference marketing 

    Team management experience 

    Communication skills

    Analytical and pragmatic approach 

    Time management and decision-making skills

    Plenty of creativity and flair.

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