Digital Marketing Manager - VC Backed SaaS Tech

Location
London (Greater)
Salary
£30,000 - £35,000 + Extensive Benefits Package inc Equity
Posted
14 Jan 2020
Closes
14 Feb 2020
Ref
13372
Discipline
Marketing
Specialism
Digital
Sector
Technology
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

We are a VC backed AI start-up with the mission of making life easier for everyone through chat. Founded in 2017, our conversation-as-a-service platform powers the police, central and local government, enterprises and many SMEs.

We are a group of tech optimists with a passion for using disruptive technology to help drive efficiencies and growth, committed to delivering radical innovation that produces lasting, institutional change. We are backed by Praetura Ventures and were crowned best robotics start-up by TechWorld in November 2017.

Role Info:

B2B Digital Marketing Manager - London AI VC SaaS Start-Up
Horse Guards, London SW1A | £30,000 - £35,000 + Extensive Benefits Package inc Equity

The Digital Marketing Manager Role:


We have a compelling story to tell and the ability to surface out of the box insights for organisations to learn more about what drives their customers, citizens and staff.

Your role will be to craft this story and shape the UK and European marketing plan to build awareness, generate demand and nurture leads through to revenue-generating clients

B2B Digital Marketing Manager Primary Job Responsibilities:

+ Content Management. You will be responsible for creating and overseeing the production and promotion of all content marketing. This includes articles, press releases and blogs, research, data and other non-sales pieces as well as writing case studies from existing clients. You will be tasked with raising awareness of market issues and client ambitions related to digital assistants and positioning us as the principal solution
+ Account Intelligence and Lead Nurturing. Working closely with the Sales team to create and implement strategies to nurture and accelerate deal flow using curated content, via various email drip campaigns and marketing outreach.
+ Manage digital paid acquisition channels (AdWords and Linkedin).
+ Video Content. Creation of video case-studies to share with engaged prospects as well as supporting the Client Success team with webinars and video content relating to the installation and onboarding of our solution.

Skills and Qualifications:

+ 2/3+ years of experience in B2B marketing, ideally within B2B SaaS, and with a focus on demand generation.
+ Skilled in crafting clear and compelling content
+ Experience in using lead generation tools (preferably HubSpot)
+ Ability to work independently, or as part of a team and an ability to prioritise assignments and meet deadlines.
+ Someone with a growth mindset who can test and learn digital marketing solutions across all areas.
+ Experience in creating, implementing & reporting across paid media & acquisition channels (PPC, Paid Social etc.)
+ Ability to create content across their owned channels (website, social, blogs) and optimise them through SEO.

Our Culture & Benefits:

+ We have a creative and high-performance culture, but crucially we value impact over everything.
+ We don’t believe in hierarchy and understand that giving our team the freedom to innovate is key to the success of the business.
+ We work extremely hard – but we are solving problems that matter.

Other benefits include:

+ KPI driven bonuses and / or an invitation to participate in our EMI share option scheme
+ Freedom to express and implement your ideas. We won’t limit you with red tape or hierarchy
+ Spec your own computer equipment.
+ A supportive environment working directly with the founders
+ Company Pension scheme
+ Proper coffee
+ Weekly Yoga
+ Weekly meditation
+ Regular social events

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status

Your Background / Previous Roles May Include:
SaaS Marketing, B2B Software Marketing, B2B Digital Marketing, Growth Hacker, Social Media, Brand Marketing, Growth Marketing, B2B SaaS Marketing, Demand Generation.

Interested? Apply here for a fast-track path to the Hiring Manager

Application notice... We take your privacy seriously. When you apply, we shall process your details and pass your application to our client for review for this vacancy only. As you might expect we may contact you by email, text or telephone. Your data is processed on the basis of our legitimate interests in fulfilling the recruitment process. Please refer to our Data Privacy Policy & Notice on our website for further details.

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