Digital Account Director B2B

London (West), London (Greater)
circa £60k
20 Jan 2020
20 Feb 2020
B2B, Online
Business Type
Contract Type

Our client is a leading corporate communications agency, they are looking to add a senior member to their digital team. As Digital Account Director you will be responsible for leading and developing the agencies digital client relationships and successfully defining, delivering and managing the agencies digital communications.

You will have responsibility for leading digital project management team and delivering high calibre and profitable solutions for clients, for client retention and development, resource planning, team management and engagement, contributing to the strategic offer and services and engaging in broader management duties to help facilitate the operational effectiveness of the company.

Your key responsibilities

Operational and project delivery

  • Take overall responsibility for the successful and timely delivery of projects and ongoing maintenance
  • Review progress of all projects against the agreed strategy and project brief and when necessary identify and take steps to ensure that all agreed objectives are achieved
  • Organise team resources to guarantee the effective management of each account and delivery of projects and operational support
  • Ensure the timely delivery of all digital projects, monitoring schedules and if projects are running behind take remedial action as required
  • Ensure that the teams implement Q&A and financial approval processes and procedures are adhered to
  • Attend weekly production meetings to report on and gain feedback on progress of each project within the team
  • Act as a central contact for the agencies teams to ensure successful delivery of digital solutions
  • Take responsibility for client relationships to ensure retention and growth of digital accounts
  • Lead key client meetings and ensure that projects are on brief and services achieved
  • Develop both formal and informal client relationships with key client contacts
  • Ensure that quality processes and procedures are in place to enable us to support and maintain the digital solutions we have delivered
  • Identify and proactively manage problems that arise and may undermine the successful delivery of the project and client relationship
  • Monitor and review the quality of service delivered by the account teams
  • Lead the programme of work that will identify new client opportunities and to successfully cross sell the agencies solutions and services to existing digital clients and support the new business team in developing proposals for new digital clients

Team management

  • Hold weekly team meetings to monitor progress of each account and plan future activities for the following week
  • Organise resources to ensure the effective management of each account and the delivery of projects and operations
  • Review each team member’s performance, identify actions to develop their careers and improve overall performance
  • Act as team mentor and demonstrate leadership qualities,
  • Live the agencies values Solutions Development
  • In conjunction with the digital leadership team, develop new digital solutions that will meet the needs of clients
  • Develop requirements specifications for any proposed product development, ensuring the quality and suitability of proposed solutions

  • Oversee and take ultimate responsibility for all financial aspects of digital projects
  • Manage the financial risk of projects by ensuring that all team members adhere to all financial working practices and record time spent on jobs accurately
  • Attend monthly Finance meetings
  • Ensure all team members understand and follow all financial processes and procedures
  • Ensure all work outside client scope is captured effectively and charged to clients New Business
  • In conjunction with the Chief Digital Officer, lead the preparation of new business proposals, acting as the senior point of contact and ensuring their timely and successful execution
  • In conjunction with the Chief Digital Officer, assess new business opportunities and develop the righty pitch strategy needed to convert presentations to wins
  • Within your team, foster a culture of innovation and creative thinking when developing pitch solutions
  • Raise the company profile by attending, and if possible participating at industry events, and encouraging clients and prospects to attend the agencies events

    Your Reporting Relationships

  • Reporting into Chief Digital Officer
  • Working closely with the Digital Project Management, Creative and Programming teams

    Your qualifications, experience and knowledge


    The successful candidate will have the following academic qualifications:

  • Degree level qualification, preferably within a relevant subject matter
  • Further business, communications or marketing qualifications would be beneficial
  • Project management would be a beneficial Business experience
  • To have worked in a similar role within a digital agency and in-depth experience              delivering sophisticated digital applications including corporate websites, online reports, intranets and extranets
  • To have experience in developing and building a digital agency business
  • Experience with social media, campaign micro-sites, data driven email               communications, experiential campaigns and mobile marketing would be also helpful
  • Demonstrable experience in managing internal teams and external partners to deliver digital solutions
  • Best practice digital design and development including UX and IA
  • Supplier selection and liaison
  • Implementing or managing outsourcing partners
  • An intimate knowledge of digital project management and delivery methodologies   covering requirements definition, sitemaps, wireframes, technical solutions, web                 analytics, etc.
  • Budget and schedule management Technical knowledge
  • A high-level of understanding of digital technologies and tools is required, including:

  • UX development
  • Requirements definition and specification development
  • Content management systems
  • Email, RSS and SMS applications
  • IR tools
  • Social media
  • SEO
  • In addition, the candidate will have in-depth knowledge and experience of the following:

  • Hosting and licensing arrangements
  • Operational support and processes
  • QA technologies

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