Haymarket Media Group

Business Analyst

Twickenham, London (Greater)
Depending on experience
10 Feb 2020
19 Feb 2020
B2B, Publishing
Business Type
Media Owner
Contract Type

Our data and marketing technologies are crucial to Haymarket’s continued data-driven revenue growth.  We are looking to recruit a data driven Business Analyst to analyse, scope and manage our data and marketing systems projects. It’s a great opportunity for an exceptional candidate looking to hone their skills in this business critical area.

As the Business Analyst, you’ll be responsible for providing business/systems analysis, project scoping/management and tactical advice for development and deployment of marketing technologies and data projects. 

Key responsibilities

  • You will be the link between technology teams and our internal customers, ensuring the solutions we design meet business needs.
  • Act as the subject matter expert for marketing systems, data and processes
  • Assist with project business case, scoping and options analysis for data and marketing systems development projects, working with the Applications Manager to  ensure options are properly estimated (cost and timescale). 
  • Develop project plans to assist with the management of data and systems implementation projects.
  • Facilitate meetings, workshops and discussions with relevant stakeholders, sponsors and end users.
  • Undertake reviews and analysis of existing systems and processes.
  • Define  and document business/user requirements translating them into accurate detailed specifications for new or enhanced functionality
  • Engage with external systems suppliers and internal development teams to identify, evaluate and recommend solutions. 
  • Ensure stakeholder sign off on requirements and ensure support for proposed options/recommendations.
  •  In conjunction with the Applications Manager, design test plans and coordinate user acceptance testing and assist with post implementation support as required.
  • Use knowledge and experience to improve project management and business analysis processes
  • Produce weekly/monthly reports for the business showing project progress, issues, risks and dependencies
  • Maintain overall resource and project plan, ensuring plan is  kept up-to-date and adjusted with ongoing project activities and accurate resource/delivery forecasts 

Interpersonal Skills

  • Be approachable and personable and able to engage with individuals at all levels.
  • Demonstrate a logical approach to problem solving and outstanding attention to detail
  • Work well under pressure
  • Self-confident, flexible, mature and strategic outlook.
  • Self motivated with the ability to proactively drive projects and work with the minimum of supervision.
  • Strong communication and presentation skills.
  • Ability to work as part of a team
  • Commercially astute with a strong understanding of the value data can bring to the business

General Knowledge and Technical Skills:

  • Ability to convert conceptual business requirements into accurate systems requirements and solutions
  • Previous experience as a technical business analysis and a good understanding of business analysis tools, methodology and best practice.
  • Previous experience of business process mapping and an understanding of UML is an advantage.
  • Excellent understanding of relational database structures and concepts, marketing automation/campaign management and business Intelligence technologies, such as Blue Venn Engage, Marketo, Eloqua, Adobe Campaign, Tableau, Google Data Studio, Qlik Sense etc.
  • Strong general technical ability as well Advanced Excel skills and ability to manipulate, interpret, analyze and cleanse large data sets.
  • Of degree calibre or equivalent, with at least 4 years relevant previous experience.

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