Senior Copywriter

Location
London
Salary
£45000 - £50000 per annum
Posted
11 Feb 2020
Closes
11 Mar 2020
Ref
SS137898
Contact
Sonia Sohal
Discipline
Creative
Specialism
Design
Sector
Beauty
Business Type
Brand / In-house
Seniority
Senior Manager
Contract Type
Permanent
Hours
Full-Time

Our client is a beauty company that is a socially-led and digitally-driven company.

Role Overview

As Global Creative Copywriter you will be responsible for developing the wider brand storytelling strategy to build brand equity - starting with developing and embedding the brand tone of voice.

You will need to be an all-round creative copywriter who can think strategically, write creative concepts and develop original copy and be able to apply big ideas across all of the channels.

A good understanding of beauty copywriting regulations and SEO practises to optimize articles and increase visibility is also essential.

You'll be working with a team of designers and need to be a team player to come up with creative innovative ideas.



Key Responsibilities

  • Take ownership of copy briefs and answer them to a very high standard
  • Understanding of campaign objective strategies
  • Create and embed brand tone of voice consistently across all channels in short and long copy style as and when needed
  • Shape language and tone used across all channels, emails, banners etc
  • Check all copy generated by team members
  • Manage multiple projects, with the ability to switch from one to the other seamlessly
  • Meeting deadlines
  • Push clients and team towards exciting ideas
  • Keeping up to date with industry trends
  • Write original copy for campaigns, ads and social networks etc
  • Edit and fast-check pieces of content by the team
  • Use SEO practices to optimize articles and increase visibility
  • Create and oversee reports on content
  • Interview clients, industry experts and internal teams
  • Monitor content like web traffice and conversion rates
  • Ability to manage freelance copywriters as and when needed


Experience & Competencies Required:

  • Excellent written skills with a talent for storytelling
  • Confident ability to create and embed tone of voice
  • Copywriting experience
  • A love of storytelling and all things creative and innovative
  • Entrepreneurial
  • Experience within a consumer or retail organisation is beneficial
  • A strong record in creating immaculate copy that stands out from the crowd
  • Skilled in writing both short and long copy for digital assets
  • The ability to plan and strategise high-profile projects
  • A keen attention to detail and timescales
  • Experience working as part of an editorial, retail or commercial copy team

Please apply for a detailed job description

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.

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