Senior Marketing Executive

Location
Evesham, Worcestershire
Salary
£30000 - £35000 per annum
Posted
14 Feb 2020
Closes
14 Mar 2020
Ref
BSMJJ44639
Contact
Jessica Jackson
Discipline
Marketing
Sector
B2B
Business Type
Brand / In-house
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time

A leader in their market, this fast-growing manufacturing organisation based near Evesham on the boarder of Warwickshire/Worcestershire are looking for a proactive and resourceful marketer to join their team.

Reporting directly into the Managing Director this is a standalone marketing position within the business and so the successful candidate will have the opportunity to focus on both the strategic planning and hands on implementational side of marketing. The company market on both a B2C and B2B basis and with their growth have seen a natural increase in B2B business. At this stage they are really keen to have someone on board that can help to drive this growth for them.

Key responsibilities

Brand management: communicate and reinforce brand guidelines in all marketing material, maintaining and developing corporate image. Working with B2C and B2B markets

Campaign planning: working closely with the Commercial Team to ensure campaigns are delivered within time.

Keep up to date with marketing best practices, trends and developments

Social media: managing social media strategy across all channels - Facebook, Instagram, Twitter, YouTube and Pinterest

Analytics and reporting: ensuring campaigns are measured and analysed against KPIs and competitor analysis.

Prepare sales reports daily, weekly and monthly as requested

Website & E-commerce: content and product and back office management - including web site developments and content updates

Budget management: Manage and track the relevant Marketing campaigns and projects budgets

Marketing collateral: Liaise and briefing agencies and suppliers to ensure that collateral is produced, including brochures, leaflets, and stationery.

Manage marketing materials production; include leaflets, flyers and posters to include proofreading and writing, liaising with printers and designers.

Prepare press releases, company newsletter and event announcements

Media planning: liaise with agencies to ensure editorials and adverts are booked according to timescales, including digital and print

Partnerships: Develop relationships and propose partnerships, as part of a business strategy to attract new audiences

Events planning: liaise and briefing agencies to plan and run events; identify new events that the company can attend on a local, national and international level; Looking for key PR opportunities within the events

Providing assistance in terms of logistics for events including seminars and trade shows

Photoshoots: creative direction of photo/video shoots

Email marketing: Use the database of B2B and B2C contacts that you will continue to grow and develop, applying the appropriate segmentation of contacts to achieve campaign and business objectives through email marketing

Conduct web-based research for market and marketing analysis

Conduct web-based research for campaign and PR

Track marketing activity and campaign success and provide appropriate reporting as required

This is a great opportunity for an experienced marketer who will thrive in a role and business that offers autonomy and the chance to really mould marketing in line with their vision.

Please apply or contact Jessie to discuss.

Senior Marketing Executive, Warwickshire/Worcestershire border near Evesham - £30,000 - £35,000 DOE

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