Brand Manager 12 month FTC

Location
London (Greater)
Salary
£40-£50k based on experience
Posted
03 Mar 2020
Closes
03 Apr 2020
Discipline
Marketing
Specialism
Brand Management
Sector
B2C, FMCG, Food & Drink
Business Type
Brand / In-house
Seniority
Manager
Hours
Full-Time

Brand Manager 

12 month initial FTC with potential to go perm.
£45,000

This role reports into a Marketing Manager, managing the existing portfolio of brands which have a good presence across UK retailers  including Grocers, high street and P&C.

The key objective of this role is to contribute to market share, and competitively positioning the brands. You will develop brand strategies and implement ideas and projects.

Strategy:

  • Provide insights to help define brand targets, sales mix, net sales, gross margin, volumes and sales value budget
  • Strategic plans; volumes, P&L activity plan
  • Manage advertising, promos, research costs
  • Competitor landscape
  • Evaluate right product mix
  • NPD strategy

Comms and Media

  • Manage creative agencies
  • Develop advertising strategy and utilise A&P budgets effectively
  • Get involved in the development of promo strategy
  • Make sure outputs of brand plans are effective
  • Packaging projects
  • Conventional and digital media mix planning and follow up.

Specific knowledge and experience required:

·       FMCG experience at high performing ABM or BM level. 

·       Must be able to interpret commercial data (ie, Nielsen, Kantar, IPSOS, etc)

·       Had P&L accountability

·       Strong project manager

·       Able to influence senior stakeholders

·    

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