Business Development Manager (influencer marketing)

6 days left

London (Greater)
Up to £35k plus uncapped comms
05 Mar 2020
05 Apr 2020
B2B, Online
Business Type
Media Owner
Contract Type

A Business Development Manager is needed with outbound sales experience for a B2B sales role preferably in the subscriptions or SaaS space.
Our client advises, informs and connects the modern marketer to accelerate performance.  As Brands, Agencies and the Media are significantly increasing their investments in Influencer Marketing and our client is ideally placed to capture the revenue opportunities arising in this fast moving sector.
Identifying influencers that align with brand values, audience and persona is one of the biggest challenges marketers face. Our client is the leading data intelligence platform relied upon by global brands, agencies and media owners to find and connect with only the most relevant influencers and celebrities.
The Business Development Manager will be focused on self-generated outbound sales for the brand, covering the full sales cycle. The successful candidate will be responsible for lead sourcing, booking/sitting demos, writing proposals, negotiating and closing sales. As our client has evolved and relaunched, it is essential that the new value proposition is communicated to every prospect through a consultative approach.
As a whole this is  a vibrant, high performing team working within a fast-paced environment. This job is suited to someone who thrives on being busy, is well organised and can build rapport with clients. The ideal candidate will be able to use their initiative and take a pro-active approach in driving a strong outbound sales pipeline.
Key Accountabilities:

  • Consistently hitting new business targets by having a healthy pipeline of opportunities
  • Lead sourcing and building hit lists within target sector
  • Cold calling and pitching lists of sourced prospects
  • Booking F2F meetings and web-based demo appointments
  • Developing relationships with prospect base, understanding their business and the sector through a consultative approach
  • Writing customised sales proposals for commercial evaluation
  • Ensuring maximum revenue generation through effective negotiation
  • Effective pipeline management and accurate forecasting – producing weekly pipeline reports and forecasts
  • Collaborating with team members to identify global group opportunities
  • Attending and networking at industry events
  • Staying abreast of our subscription content and industry news to knowledgably position products

Behaviours and Knowledge:

  • Knowledge of PR, marketing, social and/or digital
  • Commitment to using the subscriptions and other sources to stay up to speed with industry trends and subsequent challenges/opportunities facing prospective client base
  • Proficient in outbound new business development, able to use a consultative sales approach to win new subscription clients
  • Consistently closing business and accurately forecasting sales
  • Ensuring maximum revenue generation through effective negotiation
  • Arranging and presenting at regular client meetings

Success Measures

  • Personal new business sales – value, volume, avg yield
  • Client engagements – demos/meetings booked and attended
  • Opportunities opened – total volume, value and quality of prospects


  • Experienced in an outbound new business B2B sales role preferably in the subscriptions or SaaS space
  • Outstanding conversation skills and commercial awareness
  • Excellent interpersonal, written and verbal communication skills
  • Interest in digital, social, influencer marketing
  • Competitive and keen to develop/refine sales skills
  • Motivatied to work independently
  • Proven track record of meeting sales and activity targets

For a complete spec, please register your interest. We regret only successful candidates will be contacted.

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