Amnesty International Secretariat

Global Communications Strategy Executive

London (Greater)
£36,032 + benefits
11 Mar 2020
18 Apr 2020
B2B, B2C
Business Type
Brand / In-house
Contract Type

Department: Marketing & Communications 

Location: London 


Help build strong relationships with Sections to support their Communications and Fundraising departments. Support the Global Communications Strategy Manager(s) to develop fully integrated briefs which lead to compelling communications and marketing activations which ultimately engage and mobilise audiences. 

You will be part of the link that makes sure that the Marketing & Comms programme delivers what is wanted by Amnesty’s Sections (markets) around the world. This role spans across all stages of the briefing process ensuring realistic expectations are set and everyone is clear on the strategic direction and audience insights, deliverables, distribution tactics, and the activation is being measured for effectiveness to inform the strategic process. 


The Communications and Marketing programme acts as a growth agent at the service of the Amnesty International movement. It contains the full chain of audience engagement in one place - audience research and strategy, to creative and multilingual content production, to audience reach, to supporter engagement and retention. It also uses these functions to effect public opinion change for human rights causes. 


The IS, which operates from a number of sites around the world, gathers and communicates accurate and action- oriented human rights information globally. We campaign for meaningful human rights change; enable effective human rights activism and work to persuade governments and other actors to uphold universal human rights standards. We provide strategic leadership, support and advice to the AI movement globally, fostering AI’s contribution, presence and public accountability throughout the world. 


Reporting to Global Communications Strategy Manager 

Posts this job manages None 

Other key relationships Section Heads of Communications, Campaigns and Fundraising 

Relationships within the Public Engagement and Growth department: Head of Brand Strategy and Movement Servicing, Movement Growth, Language Resource Centre, News & Media, Creative Services, Digital Engagement 

Relationships within the wider IS: Regional Content Managers, Law & Policy 


  • Support Global Communications Strategy Manager in building and maintaining strong relationships with key Section stakeholders through regular status calls 
  • Assist in the implementation of the HUMANITY planning process used at Amnesty for developing integrated strategic communications 
  • Work with Sections to ensure that their activation plan is aligned with the strategy developed by the Global Communications Strategy Manager 
  • Provide market and audience insight to the Global Communications Strategy Manager by using Amnesty and external research tools 
  • Collaborate with, Global Communications Strategy Manager, internal teams and/or agencies where relevant to assist with the development of distribution strategies following the Owned, Shared, Earned and Paid media distribution model 
  • Regularly provide reports on the performance and success of activations to the Global Communications Strategy Manager 
  • Where relevant, lead on Tier 3 Section activations to develop strategic skills within the HUMANITY planning process. 
  • Cover for the Global Communications Strategy Manager during their absences 


  • Consistent activations that meet or exceed the KPIs set out and contribute to Amnesty’s sustainable growth of members and fundraising requirements 
  • Effectively assisting the Global Communications Strategy Manager with relationship building with Sections, flagging potential problem areas and anticipating needs 
  • Delivering reports, and supporting brief development on time and with speed 


  • Positive approach to collaborative and integrated ways of working 
  • Experience of working across several clients and/or projects and build relationships along the way 
  • Ability to interpret audience and performance data into actionable insights 
  • Proficient understanding of Excel 
  • Ability to work to tight deadlines and learn quick on the job 
  • An understanding of a range of media channels both online and traditional media channels 
  • Possess a creative drive and inquisitive approach to wanting to understand the ‘why’ behind every brief 
  • Understands the importance of participatory approaches when working within a global entity 
  • Holds a passion for Amnesty’s values and for human rights in general 
  • Understands the needs of a multilingual organisation 
  • 2-3 years of working in a communications, advertising or creative role 
  • Excellent communication skills – particularly with colleagues and able to gain respect and trust from all stakeholders 
  • Language: Fluent in written and spoken English. Working knowledge of other languages including Arabic, French or Spanish is highly desirable 


Our organisational culture; which essentially represents how we behave, our working relationships and our ability to collaborate as a movement, underpins everything we do and is pivotal to the success of our impact. Our five behaviours form the basis of the type of culture we want to have in Amnesty: 

  • Accountable - I consistently strive to reach my goals in a thorough, timely way that I can be proud of, and I re- empower others to do the same. 
  • Considerate - I support my colleagues, and try to find out what motivates them to do their best, and what pressures they are under, so that I can consider this when we work together.
  • Creative - I continuously look for new and creative solutions and encourage others’ ideas so that we can adapt and succeed in an ever-changing and uncertain global environment 
  • Decisive - I make sound judgements within my work so that a project or activity can progress with pace and confidence. 
  • Respectful - I treat my colleagues with equality and dignity, and assume they have integrity. I value the different perspectives of my colleagues as well as my own and show them that their contributions and expertise matter. 


Equality and diversity is at the core of our values and staff are expected to work collectively and individually to promote a constructive and sensitive approach to others from a variety of backgrounds, where the work of others is valued and respected. 


Public or other activity, affiliation to or support for any group or organization, personal association or other factor which may generate a real or perceived conflict of interest with Amnesty International’s principles (specifically independence and impartiality), or raise a security concern, or otherwise prevent the candidate from carrying out key functions of the specific post and would therefore disqualify the candidate from being appointed.