Disruption – it was everywhere. A buzz word spouted far too often by many selling the dream.
The last few months have blown that theory apart as we’ve all been disrupted on a frightening global scale.
It’s not new anymore, as everyone has had to adapt or change overnight.
Beforehand, brand experience had been the same for years – live events of all shapes and sizes and formats largely run well but all too often, on a wing and prayer. All that has gone, at least for now.
Festivals, mass gatherings, events will all change and nothing with any volumes of people will happen for a good while.
There’s was always so much that could and did go wrong with these experiences.. but one business was already way ahead but how?
They’d eliminate plenty of this risk by focusing on brand and product engagement with all of the component parts of the trial and sell being measured and managed through smart tech.
In essence a reduction in mass participation brand experience hasn't hit them in the same way.
In their eyes it’s always been about re-framing brand experience. Leaving nothing to chance.
As an agency they’re nimble and fleet of foot. A fraction of the size of the usual experiential heavyweights but so many less mouths to feed means an impressive and very profitable business.
They’ve developed and mobilised a real armoury and one that works. It’s a set of data, tech and innovation tools that gives clients continuous real time access and clarity around every campaign metric from pre-launch to live to post campaign analysis.
They’re consistently pitching and winning against the well known players, including 3 recent wins, 2 of which are global brands with significant budgets.
What they’re missing is someone to spearhead growth. This is where you come in.
As their growth director, you’ll lead the charge in their quest for scale and big wins.
You’ll love the thrill of the chase but be tired of one dimensional new business and selling the same stuff. You must understand and be well networked in the events/brand experience/experiential world but be frustrated and want much more.
You’ll be able to map markets and business and have a sharp eye and ear on what’s hot and where time should be spent to unlock opportunity and spend.
In these uncertain times clients are seeking alternatives, new ideas and above all certainty. You’ll be able to provide all 3.
It goes without saying that you’ll thrive in front of clients, be respected for your knowledge and all round pedigree in the market. Crucially you'll be remembered for what you say and how you say it.
You must currently be involved in a new business or growth role in an agency with a track record in brand experience and events.
It’s imperative that you bring ideas, perspective and radical new ways of working. It’s all change across the industry and you’ll be someone who seeks to reinvent what new business means and how it is done and done well.
For the right person this can and will lead to a stake in the business and a seat on the board. Although don’t sit down, they’re going places!
Apply for Growth Director
Already uploaded your CV? Sign in to apply instantly