Head Of Brand
Department for International Trade
Head of Brand
£50,700 - £58,950
The GREAT campaign is the UK government’s largest single campaign, promoting the UK to the rest
of the world. It showcases the amazing assets of our country has is live in 144 countries worldwide. Over 20 different government departments use it, ranging from the Department of Trade, to Department of Culture, Media and Sport to the Foreign and Commonwealth Office.
The campaign is the widely regarded as the finest example of country branding anywhere in the world, and it’s easy to see why. From taking the Red Arrows on a tour of North America, bespoke events with the James Bond movie franchise, to partnerships with iconic British brands like Aston Martin, McLaren, the Premier League, Burberry and Wimbledon. The campaign also enjoys committed support from a number of high profile British citizens, including Kelly Hoppen, Jo Malone,Ken Hom, David Bailey, Katherine Jenkins, and many more.
This role will act as overall brand owner. It will define what the brand stands for (it’s meaning or essence), direct the brand’s visual identity, own the campaign’s digital channels and – most importantly – ensure that the brand is consistently delivered throughout the world.
• Act as overall owner of the brand
• Lead the design team
• Drive engagement via ownership of the brand’s digital channels
• Ensure campaigns are digital centric
If you are comfortable in a fast paced, changing environment and have a creative mindset with
strong relationship building skills, we would encourage you to apply.
Apply before 11:55 pm on Sunday 28th June 2020.