PPC STRATEGIST

Location
Hertfordshire
Salary
£28000 - £35000 per annum
Posted
20 Jul 2020
Closes
19 Aug 2020
Ref
EDL138058
Contact
Evie Darroux
Discipline
Marketing
Specialism
Data & Analysis, Digital, PPC
Sector
B2B, B2C
Business Type
Brand / In-house
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time

We currently have an exciting opportunity for an PPC/Paid Ads Strategist to join a growing, award winning digital marketing agency. They work with clients big and small across a variety of industries. As a PPC and Paid Ads Strategist you will work closely with their clients to understand their needs, working across paid platforms: Google Ads, LinkedIn Ads and Facebook/Insta ads. Their offices are based in Hertfordshire but they offer flexi remote working.

The Role:
You'll have a passion for strong paid campaigns and an understanding of what generates success for our clients.
On a day-to-day basis you will be:

  • Developing campaign strategy
  • A/B testing of campaigns
  • Managing ongoing campaigns and ensuring a strong return on investment
  • Reporting to clients to demonstrate success
  • Supporting the wider digital marketing team in line with growth plans
  • Ensuring marketing strategies are aligned with company branding and strategy
  • Forging and managing senior stakeholder relationships

Do You Fit the Bill?

  • We're looking for someone who can deliver high quality campaigns and deliver results.
  • You'll need extensive experience in Google Ads and knowledge of social media paid ads: LinkedIn and Facebook/Instagram
  • You'll have at least 4yrs' experience in Google Ads and 2yrs' experience in other paid ad platforms
  • We need someone with the creativity, analytical skills and a desire to test and experiment.
  • You'll need to have a passion for all things digital and be keen to expand your knowledge and skills
  • We're looking for someone with exceptional organisational and project management skills
  • Understanding all aspects of our clients' paid campaigns to ensure they fit in with other activity online and offline
  • Working closely with the account manager to understand the client's needs and planning their activity in line with these
  • Secure sign-off of all ads, keywords, landing pages and other marketing pieces from the client/account manager
  • Manage client budget (ad spend and hours spent)
  • Creating engaging adverts and landing pages; testing and tweaking these for maximise effectiveness
  • Track results and metrics for monthly reporting
  • Manage clients' day to day needs, including strategic planning and execution of activities, client liaison, meetings, calls and emails
  • Liaise with the team re tasks, allocation of work and deadlines
  • Work with the other members of the SEO team, as well as using the data available, to plan out activities for clients
  • Preparing monthly reports for clients, including interpretation of reports and recommendations
  • Managing monthly hours effectively so that clients get the biggest impact from their investment

Skills and Experience

Essential

  • Experience managing Google Ad campaigns and paid social
  • You have experience of Google Analytics
  • Impeccable spelling, grammar and English language skills
  • Be an experienced marketer who can write clear and accurate content
  • You have an eye for detail
  • You're adaptable, a self-starter and have a can-do, hands-on approach
  • Strong organizational skills
  • Experience of using the main CMS platforms (WordPress)
  • Technically literate of main computer packages/image editing

Desirable

  • You have experience of Google Tag manager
  • Experience managing TikTok and Snapchat

Please send us your latest CV and cover letter stating your salary expectations to:

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.

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