Digital Marketing Executive - Exhibitions

Recruiter
Formula Won
Location
Mid Essex
Salary
£23,000-£25,000 doe
Posted
07 Aug 2020
Closes
07 Sep 2020
Ref
7533
Discipline
Marketing
Sector
B2C
Business Type
Media Owner
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time

The Digital Marketing Executive will be responsible for the delivery of the marketing and communications plans for the organisation’s exhibition working along-side the Marketing Director.
The Marketing Executive will also be involved in planning and delivery of launches scheduled to arrive over the next three years.


• This role requires excellent organisational, project management and communication skills, as well as good attention to detail, and the ability to consistently produce high quality work within deadlines.
• You would be expected to have held a similar role for two years within a comparable market leading media organisation and will be qualified to degree level as a minimum but a professional qualification in Marketing or equivalent would be an obvious advantage.
 

Key Responsibilities Include:
• Campaign Management –The day to day deliverables for the marketing function from cycle start to end across social media (earned, owned and paid), PPC and SEO.
• Execute the marketing and audience-development plan for each exhibition in collaboration with the wider marketing, content and sales team
• Own the marketing timeline, including development cycles, campaign activities and lead times, updating and reporting on all projects to the team
• Develop and manage timelines during planning and execution phases and ensure project milestones are met
• Build and execute all e-mail programmes to drive ticket sales and engagement at the show
• Devise and own the content plans for all social media and online content across their website
• Manage all social paid for campaigns across Instagram and LinkedIn and Facebook.
• Manage all PPC campaigns 
• Assessing, monitoring and improving digital marketing efficiency by conducting regular analysis of campaign effectiveness and feeding results back in to improve campaigns 
• Knowledge of database segmentation, data profiling, marketing automation, community segmentation as well as an understanding of GDPR and its requirements and implications
• A broad understanding of website CMS’s to control copy/image changes
• Uploading all exhibitor profiles to the website, ensuring all exhibitor deadlines are met
• Analysing and reporting on marketing metrics, using findings to improve current campaigns

Skills / Knowledge
• Excellent planning and organisational skills
• Experience on all social media platforms and the ability to come up with creative and engaging content ideas
• Knowledge of the latest social listening tools
• Experience of managing Pay Per Click campaigns
• Knowledge of the latest SEO strategies and how to implement them to drive traffic 
• Energetic, enthusiastic, confident, and self-motivated
• Excellent attention to detail
• Hard working and honest with a ‘can do attitude’
• Ability to meet deadlines and work comfortably under pressure. 

 

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